馃摙 鎽告澂搴曞偩鍚撳亪 The Leaders Lounge EP.9: Revolutionizing Beauty Marketing: Balancing Tradition and Innovation - brought to you by the South China Morning Post
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馃摙 鎽告澂搴曞偩鍚撳亪 The Leaders Lounge EP.9: Revolutionizing Beauty Marketing: Balancing Tradition and Innovation - brought to you by the South China Morning Post
馃拝 Join the conversation with Gloria Ho, President and Managing Director at Shiseido Hong Kong, and Parry Li, VP of Strategic Partnerships at PressLogic. Discover SHISEIDO鈥檚 approach to balancing tradition with innovation, from leveraging AI, data, and CRM for personalized marketing to adapting strategies for Hong Kong and Japan鈥檚 unique skincare habits. Plus, hear insights on the award-winning "MyFirstLight" campaign, SHISEIDO鈥檚 OMO strategy, and how collaborations with MIRROR transformed its customer base and engagement.
馃摶 Available on聽Spotify Podcast聽too
馃挅 Special thanks to Presslogic and Yahoo for their technical support, and a heartfelt appreciation to the IAB HK content marketing committee for bringing this series to life: Agnes Lung (Exco), Roger Li (Lead), Alex Lui, Edwin Wong, Regen Au, Kevin Shui, Ken Chan, Kelly Chen, Parry Li, David Ko, Jessica Man
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