Membership Directory - Corporate
i-CABLE Communications Limited
Member Since: 2026
About
Available to Members
Website: Available to Members
One liner Company Description (For Programmatic Landscape Use): HOY
What sets your company apart from others in your field?: HOY is a 360-Degree Media Network targeting the affluent audience: TV, web, mobile apps, YouTube, MTR in-train TV, rail advertising, cross-border LED pillars, and social media in HK & the Mainland.
What do you see as the biggest challenge facing Hong Kong's digital industry today, and how is your company addressing it?: Competing for limited digital attention in a saturated market. HOY's strategy is to create a relevant content environment for the marketers targeting a more quality and profitable audience group of the New Middle Class in HK and Cantonese-speaking markets.
How has collaborating with IAB HK specifically benefited your organization's growth or strategy?: It gives HOY the technical standards and industry credibility we need to compete in a digital-first market.
Looking back at your IAB HK involvement, what achievement or moment stands out as most meaningful to you?: Research insights
Members
Senior Manager, Digital Advertising
Chief Marketing Officer