Membership Directory - Corporate
Emma Global Co. Ltd.
Member Since: 2026
About
Available to Members
Company Profile (maximum 200 words): Whatsap BSP, AI Customer Service
Website: Available to Members
Business category: Technology
One liner Company Description (For Programmatic Landscape Use): Emmachat.ai delivers AI-powered customer service and commerce solutions that help brands engage, support, and convert customers seamlessly.
What sets your company apart from others in your field?: Emmachat.ai sets itself apart with cutting-edge AI built for customer service excellence—helping businesses optimize resources, reduce workload, and improve response quality at scale.
What do you see as the biggest challenge facing Hong Kong's digital industry today, and how is your company addressing it?: digital industry today, and how is your company addressing it?
Hong Kong’s biggest digital-industry challenge today is cost-efficient scaling. Customer expectations for fast, always-on and professional support keep rising, while operating costs continue to increase. Businesses must improve service without expanding headcount or overhead.
Emmachat.ai addresses this with cutting-edge AI customer service, with particular strength in AI voice. We automate high-volume calls and enquiries, resolve routine issues end-to-end, and seamlessly escalate complex cases to human agents. This helps reduce wait times, improve first-contact resolution, and optimize resources by delivering consistent, measurable service performance while keeping costs under control.
How has collaborating with IAB HK specifically benefited your organization's growth or strategy?: Collaborating with IAB Hong Kong has strengthened Emmachat.ai’s growth and strategy in three key ways: it deepened our understanding of local market needs and best practices, expanded our network with brands, agencies, and technology partners, and increased our visibility and credibility through industry engagement. These benefits help us refine our AI customer service , accelerate partnerships, and go to market more effectively in Hong Kong.
Looking back at your IAB HK involvement, what achievement or moment stands out as most meaningful to you?: Looking back on my involvement with IAB Hong Kong, the most meaningful moments have been actively participating in key industry touchpoints over the past couple of years—especially the C25 Conference, the IAB Digital Awards, and various company visits. Earlier in my career at Yahoo, I contributed as a digital media professional by helping provide industry coverage and amplifying great work across the ecosystem. Now at Emmachat.ai, I’m excited to continue contributing in a new capacity: sharing practical perspectives on AI customer service, supporting knowledge exchange, and collaborating with members to help advance Hong Kong’s digital industry.