Sinclair

Tell us about your company

Where storytelling meets impact

Sinclair is an award-winning marketing communications consultancy. Established in 2009, Sinclair is a full-service agency specialising in public relations, content creation, influencer, social media, and experiential marketing. With earned media at our core, our integrated approach builds value, inspires action, changes opinion, and grows reputation. Our hubs in Hong Kong, Shanghai, and Singapore allow us to reach across Greater China and Southeast Asia, engaging B2C and B2B audiences.

What sets your company apart from others in your field? 

We are a culture-forward team that understands local narratives and trends. With an earned-first approach, we create market-relevant brand storytelling that resonates with target audiences. This can be achieved through media placement, content, an activation, an event, or a campaign; what ever the appraoch our strategy is built to achieve business impact.

What do you see as the biggest challenge facing Hong Kong's digital industry today, and how is your company addressing it?

The digital landscape is overloaded with content. We cut through the noise by building powerful campaigns that allow brands and personalities to stand out. Using insights and monitoring the media landsacpe, we create newsworthy story angles that catch attention and action from the right people.

How has collaborating with IAB HK specifically benefited your organization's growth or strategy?

We love our partnership with IAB HK. Our team has access to the latest trends and the people who drive the industry forward. This knowledge and network help us stay ahead of the curve, upskilling our team to understand not only the latest in the digital landscape but anticipate what's next.

Looking back at your IAB HK involvement, what achievement or moment stands out as most meaningful to you?

Our Managing Director, Jessica Man, is on the content committee. She anchored an IAB HK YouTube episode brilliantly, and also hosted an influencer panel that was well-received by members.