Magnite

What does your company specialize in?

Magnite is the modular ad platform media owners rely on to drive durable revenue, while buyers and agencies use our technology to curate premium inventory and activate smarter advertising across CTV, video, display, audio and more.

Which industries, business sizes, or specific client needs do you serve?

Magnite serves publishers, broadcasters, streaming platforms, agencies and brands, from major global media owners to regional players seeking premium inventory, stronger monetisation, smarter curation and better advertising outcomes across every screen.

What sets your company apart from others in your field?

What sets Magnite apart is the combination of independence, global scale and omnichannel expertise, plus new AI capabilities that help partners automate workflows, optimise performance and make smarter decisions in increasingly complex media environments, including live events and sports.

How long have you been in operation, and are there any notable achievements you’d like to highlight?

Formed in 2020 through the Rubicon Project and Telaria merger, Magnite expanded its CTV strength with SpotX and SpringServe in 2021, and is now advancing AI-powered mediation and agentic tools for buyers and media owners.

How can members of this community potentially work with you?

IAB Hong Kong members can work with Magnite through publisher monetisation partnerships, curated supply opportunities, programmatic innovation, AI-enabled workflows, market education and thought leadership shaping the future of streaming and digital advertising. 

Any interesting trivia about your company culture, founding story, or mission?

Magnite was built by bringing together major programmatic and OTT pioneers, and today our teams span North America, EMEA, LATAM and APAC, giving us a unique global view with local market understanding.