IAB HK 2024 Apprentice Program for University Students



Transform your Passion into Digital Profession at IAB HK 2024 Apprentice Program

The IAB HK Apprentice Program is your gateway to unlocking a world of opportunities in the digital marketing industry. Designed to empower aspiring young professionals and undergraduate students, our program offers a rich array of activities that enhance your overall experience and propel you towards success. Take advantage of valuable work experience, engaging career workshops, mentorship from esteemed IAB HK committee members, self-learning training modules provided by industry-leading companies, and insightful experience sharing sessions. By participating in these invaluable initiatives, you gain a competitive edge in our rapidly evolving field, transforming your passion into a thriving digital career.

Program Period: May to Aug 2024

What's in it for you? 

  • University Career Workshop: Get the inside tips and know-how from IAB HK to get your foot into the Digital Marketing industry.
  • Work Experience: Build solid work experience from your choice of industry-leading companies across Digital Marketing disciplines (Job listings).
  • Experience Sharing: Hear from seasoned digital marketers who will share personal experiences and provide exclusive insights into functional roles of the industry. 
  • Mentorship / Social Gathering: Supported by IAB HK Working Committees, providing participants with industry insights and career advice throughout their journey. Small gatherings will be held to facilitate networking.
  • Self-learning training: Backed by four global industry leaders, including Google, LinkedIn, Meta, and The Trade Desk, our program offers a comprehensive range of self-learning courses, covering a diverse range of topics such as data analysis, digital advertising, and the effective utilization of marketing software, among others.
  • Certification: Upon completing the program, you will receive a certificate from IAB HK to give you a head start on your career in Digital Marketing. 
  • Salary: Basic salary or higher will be granted during the work experience period.

University students of ALL years from ALL disciplines are welcome, for example, Marketing, Multimedia, Art, Advertising, Business Analysis, Data Science, Journalism, Information technology and more. Some companies are looking for long-term positions, and apprentices with great performance might be considered to offer permanent positions.


  1. The events of this program (including marketing training, experience sharing, and mentorship) are only offered to students who have received and confirmed the internship job offers by our employers. 
  2. This program is only open to undergraduates with the right to work in Hong Kong. Exchange students are not preferred. 
  3. Workshops and events are held primarily in Cantonese with English/Chinese content.
  4. By applying to this program, you are agreed to send your CV to all employers from the list. Interviews and selections will be arranged by companies directly. The internship is under the direct employment of the selected employer. 
  5. Selected interns may have the opportunity to be promoted to full-time employment. 
  6. Employers will complete a survey and rate a satisfaction score for each hired apprentice. Only apprentices with a satisfaction score of over 50% will receive a Certificate of Completion. If the apprentice's performance is deemed unsatisfactory by their employer, IAB HK reserves the right to withhold the Certificate of Completion.
  7. The program details are subject to changes depending on the actual situation and the speaker's availability.
  8. Should there be any disputes, IAB HK has the final right to make a decision. 

Apply NOW!

View the job listing of current participating employers here


Learn more by joining our Online Career Workshop with Program Briefing



Tentative Timeline



Past Employers




Student Testimonial - What are the most important takeaways?

  • "This is a great start for my future career"
  • "The program can help students to search for internships more easily, and there are company visits in which apprentices can get to know more about the company. Overall, the program is good; I have learnt a lot."
  • "This is a great programme for university students (especially those who wonder whether Marketing is the right major for them) to understand what digital marketing is, gain real working experience and meet interesting people during the summer."
  • "I am glad to gain a better insight in the job of digital marketing agency."
  • "Great chance to get more in digital marketing this field!"


Recap video of IABHK Apprentice Program 2023


Recap of Previous Career Talk and Experience Sharing

Career Talk




The Magical Journey To Digital Marketing




11 Mar 2022: https://youtu.be/90pyb3fAdww



18 Mar 2022: https://youtu.be/yiLnXWhwzFw



  Experience Sharing


101 Digital Marketing Fundamental


Experience Sharing - What a day is like in Creative and Performance Agencies



Experience Sharing - What a day is like in Media and Platform



Experience Sharing - What a day is like in E-commerce Brands



Final Workshop & Certificate Presentation Ceremony


Photos from Previous Apprentice Programs

2023 Apprentice Program  









image-20240214112756-3 image-20240214112819-4

company tour



2022 Apprentice Program












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2021 Apprentice Program

Office tour at ViuTV Sharing by Seasoned marketer

 Online coaching
Sharing by Yahoo Senior Marketing Director Office visit at Yahoo

Apply NOW!