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IMPACT AI Showcase Nomination Form

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The "IMPACT AI Showcase Nomination" seeks to identify and recognize outstanding case studies that demonstrate the effective and innovative application of AI in marketing practices. By highlighting these exemplary examples, IAB HK aims to inspire and empower marketers across Hong Kong and Asia to embrace the transformative power of AI and drive the industry forward. The IAB HK C25 Committee will serve as the judging panel and select the most outstanding AI case studies, which will be written in articles, showcased at the IAB HK C25 event (both on-stage and on-site displays), and featured on the IAB HK website.

Nomination Period: 2 June 2025
Presentation at IABHK C25 Conference: 24 September 2025

We encourage all marketers (brands and agencies) who have successfully implemented AI-driven solutions to submit their nominations for this prestigious showcase. All AI-related projects that are launched in all countries (including Hong Kong) between 1 January 2024 and 30 June 2025, are welcome to submit nominations.

Click here for more details on "IMPACT AI Showcase Nomination"

Remarks: All information will be kept strictly confidential within the IAB HK C25 Committee. Results will be shared using aggregated data only unless explicit consent is obtained from the entrants.

For enquiries, please contact our Secretariat Office by emailing info@iabhongkong.com

  • Short-term and long-term impact: How effectively did the AI solution align with the overall marketing strategy and contribute to both short-term and long-term business goals?
  • Alignment with business objectives: Did the AI solution address a specific business challenge or opportunity? How well did it align with the company's overall objectives?
  • Resource allocation: How effectively were resources allocated for the development and implementation of the AI solution?
  • (Bonus) Local development: Was the AI solution developed locally in Hong Kong? How would this project benefit and/or promote local AI Marketing development?
  • Efficiency: Did the AI solution result in significant efficiency gains, such as cost reduction or manpower optimization?
  • Effectiveness: Did the AI solution achieve its intended marketing objectives, such as increased reach, engagement, or conversions?
  • Impact: Did the AI solution have a positive impact on the company, industry, or broader community?
  • Novelty and innovation: Did the AI solution introduce new and innovative approaches to address marketing challenges?
  • Competitive advantage: Did the AI solution provide a significant competitive advantage in the market?
Please note:
  • Each file has a maximum file size of 30 MB.
  • Please upload supporting materials with an appropriate file name. i.e. Project Name_Supporting1.
  • Supporting materials in Chinese and/or English are accepted. 

Supporting Material 1
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Upload requirements
Upload requirements
Please provide a video link as we strongly recommend including a short explanatory video to explain the project. The video can be a self-recorded explanation video or an AI video with voice over. Total duration of the video should be no more than 5 minutes.
Please provide any reference links related to the project.

Status message

Winners will be selected to present the case at IABHK C24 on 26 Sep 2024. Please recommend a speaker and provide their profile for our consideration.

  1. By submitting this form, I declare that all facts and figures being submitted are accurate and true and that the permission to enter has been given by all involved parties.
  2. The project must be launched in Hong Kong or any overseas country from 1 Jan 2023 to 30 Jun 2024.
  3. All information will be kept strictly confidential within the IABHK C24 committee. Results will be shared using aggregated data only unless explicit consent is obtained from the entrants.
  4. The winning projects, including the key visual and case summary, will be published on the IABHK website for promotional purposes. Content approval will be sought before publication.
  5. IAB HK shall have the final rights of decision if any disputes.