Breakfast series - Video - Fit for purpose

The world of video advertising has gone through a lot of development in the past recent years as a result of innovation in digital video and OTT. Consumer prime time has evolved beyond just the living room and TV screen. It is challenging for digital marketers to keep up with the evolution on latest video advertising trend and strategy. The Video Committee of IAB HK is thrilled to offer an exclusive workshop, featuring a range of topics to bridge the gaps around video marketing.

Date: August 2, 2018 (Thursday)
Time: 0830 -1030
Venue: Oath Office, 15/F, Lee Garden Two, 28 Yun Ping Road, Causeway Bay, Hong Kong

AGENDA

0830

Registration

0900

Opening & greeting

0905

Sharing of a recent study on OTT and Video Ads

Cindy Chan, Head of Greater China, Yougov

0925

Best practices for publishers and advertisers in utilising video ad technology

Gregory Fournier, Executive Director, Strategic Partnerships, APAC, Unruly

0945

Case studies on developing effective video advertising campaign

Jordan Cheung, Deputy General Manager, Global Marketing, Hong Kong Airlines

1005

Panel discussion

Moderator: Angeline Lodhia, General Manager Asia, Inskin Media

Panelists:

Cindy Chan, Head of Greater China, Yougov

Gregory Fournier, Executive Director, Strategic Partnerships, APAC, Unruly

Jordan Cheung, Deputy General Manager, Global Marketing, Hong Kong Airlines

Melissa Lau, Director, APAC Platforms, Oath

1020

Q&A

1025

Closing

Event sponsor: