Breakfast series - Helping advertisers navigate the misconceptions of programmatic

While programmatic has become a buzzword for advertisers, there are many misconceptions which are no longer valid. Is it only for performance campaigns? Will my data be safe? Will I only get ‘leftover’ inventory?

Let’s dig deeper into the value of programmatic to understand the power of data, the importance of brand safety and how to evaluate campaign performance. Bring along all your questions and have them answered by industry practitioners from the HKDMA’s Programmatic sub committee.

‘Why Programmatic’
Presenter: Kevin Leung, Senior Business Development Manager, Next Digital

‘Data: Following the breadcrumbs’
Presenters:
Eric Chew, Business Director, Mediacom
Garreth Anwar, Partner Manager, Platform and Exchange, Oath

‘Brand Safety’
Presenters:
Wilson Ng, DoubleClick Lead, Hong Kong, DoubleClick by Google
Timmy Kwok, Programmatic Trading Director, OMD

‘Data & Measurement’
Presenters:
Collie Yan, Director, Performance Marketing, Mindshare
Rossi Simeonova, Senior Trading Director, the TradeDesk

Panel discussions - ‘HK programmatic Adoption’
Moderator: Christine Lau, Chief Operating Officer, Pixels Limited
Panellists:
Peter Poon, Managing Director, Carlsberg Hong Kong
Collie Yan, Director, Performance Marketing, Mindshare
Kevin Leung, Senior Business Development Manager, Next Digital
Olivia Sham, Head, Digital Marketing Brand & Marketing, Standard Chartered Bank (Hong Kong) Limited
Rossi Simeonova, Senior Trading Director, the TradeDesk

Breakfast sponsor: