Breakfast series – Bringing your Brand to 21st Century via Programmatic Advertising

Programmatic advertising ad spend is predicted to hit 56 billion in 2018. And in China alone, the number is projected to reach as high as 10 billion. In a nutshell, programmatic advertising is an example of marketing automation. It automates ad spending. The Programmatic Committee of IAB Hong Kong powered by HKDMA is very lucky to have 3 programmatic advertising pioneers, right here from Hong Kong, to share with us their journeys into programmatic, and particularly, for building their brands.

In this session, we covered:

• What sparked these brand marketers’ interests in programmatic in the first place.


• Their first-hand experiences in the 3 key areas of programmatic, namely brand safety, measurement, audience and inventory.


• Key advices they give to newer comers in this space, as well as


• Questions they themselves would like to have answered as brand marketers.

Branding case studies by prestige brands in Hong Kong

• Rose Luk, Director, Digital Marketing APAC, Cigna


• Michael Lim, Deputy General Manager, Marketing, HK Express


• Ruud Liu, Executive Director of eCommerce, Sands China Limited

Breakfast sponsor: