Breakfast series - Making Big Data Work In Your Daily Marketing Activities

Big data is quickly changing how marketers identify and interact with customers. There’s a lot of hype, but many leading marketers are applying large data sets in their day-to-day marketing - taking their digital sales & marketing and customer relationship management to another level. Applying Big Data to marketing allows you to better understand customer interest and trends, more accurately define customer profiles and target, generate more personalized messaging and channels, and apply predictive analytics to generate higher levels of conversions. If you haven’t got your hands into Big Data as a marketer, the time is now. This morning session, brought to you by the Data and Measurement Committee of Interactive Advertising Bureau Hong Kong (HKDMA), helped demystify Big Data and provide insights and practical applications of Big Data strategy from experts who are making it happen today.

Keynote
"Finding your pot of gold" - Using big data to drive personalised consumer engagement
Presenters:
Larry Luk, Chief Digital Officer, L’Oréal Hong Kong
Veronica Suen, Digital Manager, Luxe Division, L’Oréal Hong Kong

Panel Discussion
Moderator: Michael McComb, VP Brand Communication, SAP Greater China
Panellists:
Cedric Delzenne, Head of Hong Kong Office, 55, the data company
Alex Sibois, Managing Director APAC, Lotame
Wendy Chan, Regional Director, Media Strategy, LVMH

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