Breakfast series - How Food and Cooking Content Creators Adapt to Mobile Platforms

Among popular lifestyle content, the rise of online cooking channels has given rise to a new generation of celebrity chefs and content creators, whose popularity is driven as much by kitchen skills as their understanding of digital distribution. The Mobile Committee of Interactive Advertising Bureau Hong Kong (HKDMA) is proud to present three different content stars from this phenomenon, to share their insights and unique takes on how the mobile r(e)volution has influenced how they create, distribute, market and adapt visual content.

Our guest speakers include:
Celia Chan 陳詠雯 (https://cookingfever.com.hk/), founder of Cooking Fever and a popular culinary cooking class Instructor, is a rising influencer on any topic that involves her passion for cooking.
Jacky Yu 余健志 (https://www.facebook.com/xyjackyyu), widely regarded as the pioneer of Hong Kong’s private kitchen scene, has parlayed his restaurant’s success into a multi-platform TV career that spans decades.
KC Koo (https://gourmetkc.blogspot.hk/), one of Hong Kong’s earliest and most prolific food bloggers, who started out as a dedicated OpenRice reviewer before branching out with his own blog as well as cooking studio.

Fireside chat with Jacky Yu
“How I Adapted My Content Strategy from Traditional Channels to Digital”

Panel discussions
Moderator: David Ko, SVP & Asia Lead, RFI Asia
Panellists:
Celia Chan, Founder of Cooking Fever
Jacky Yu, Celebrity Chef
KC Koo, food blogger

Breakfast sponsor: