Afternoon series - Influencer Marketing: Is there a winning formula?

Influencer marketing collaborating with key opinion leaders (KOLs) now becomes an almost unavoidable digital marketing strategy for brands. KOL marketing seems to offer a silver marketing bullet, but what are the skills and tactics to come up with an effective plan? It requires a focused strategy with creativity and justifiable investment. Our Social Committee was pleased to arrange an exclusive workshop covering the DOs and DON’Ts of KOL / Influencer marketing.

Our workshop featured:
The measurement of KOL marketing effectiveness

How to quantify and justify the spending of collaborating with KOL – a smart budget allocation

How to create winning marketing content with KOLs

What kind of KOL engagement strategy suits your brand?

The latest trends of KOL Marketing approaches

Best practice to handle the love-hate relationship with KOLs

KOL case studies
Vienna Ip, Business Director, Whizoo

Panel discussions
Moderator: Vince Ng Ka Him
Panellists:
Christina Suen, Assistant Marketing Manager, Levi Strauss (Hong Kong) Ltd.
Regis Cheung 小斯
Hana Tam 譚杏藍
Kovis Cheng

Happy hour sponsor: