HKDMA/PwC Market Study release cum HKDMA anniversary celebration

Hong Kong is one of the most digitally enabled cities in the world. However, is digital advertising here par with the global average or our Asian neighbours? HKDMA has commissioned PricewaterhouseCoopers (PwC) to conduct a Market Study to explore the current state of play, trends and top of mind issues for industry when they explore different digital marketing opportunities in Hong Kong. We talked to leading players, from digital publishers & platform owners, agencies & exchanges, marketers, industry experts and measurement organizations, in our local digital marketing eco-system to get their perspectives on the current digital marketing landscape, challenges and opportunities.

In this event, we share the highlights of this Market Study with our members and celebrate our first-year anniversary