摸杯底傾吓偈 - The Leaders Lounge EP.6: Marketing Master: Decoding GenZ Contents & the GBA Opportunity - brought to you by the South China Morning Post

Join us for an insightful discussion with Simone Tam, CEO at dentsu, Greater Bay Area and Hong Kong, and Parry Li, VP of Strategic Partnerships at PressLogic. They explore the evolving advertising landscape in the Greater Bay Area, focusing on the unique characteristics of Mainland China and Hong Kong markets.

Discover how agencies bridge the gap to create impactful campaigns that resonate with Gen Z.

Don’t miss this essential episode for marketers aiming to engage the digitally-savvy generation in one of the world’s most dynamic economic zones!

Available on Spotify Podcast too: https://open.spotify.com/show/2aDLhGBuKxOZwd9HeyJfkH

Stay tuned in the coming weeks for more must-see episodes. Gain privileged access to industry news and insights from experts.

Special thanks to Presslogic and Yahoo for their technical support, and a heartfelt appreciation to the IAB HK content marketing committee for bringing this series to life: Agnes Lung (Exco), Roger Li (Lead), Alex Lui, Edwin Wong, Regen Au, Kevin Shui, Ken Chan, Kelly Chen, Parry Li, David Ko, Jessica Man

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