Invitation to Adtech Friday on "Beyond the Traditional TV: Unveiling the Power of CTV & OTT Advertising"

April 01, 2025

The future of TV is here! As brands shift from traditional TV to Connected TV (CTV) and Over-The-Top (OTT) platforms, discover how to harness this transformative advertising medium. Join us for "Beyond the Traditional TV", hosted by The IAB HK AdTech & Programmatic Committee, where industry experts will share cutting-edge insights on CTV/OTT strategies, successful case studies and measurement tools.

25 April 2025 (Fri)
4:00 PM – 6:00 PM (Registration from 3:30 PM)
The Trade Desk Office, Level 23, Hysan Place, 500 Hennessy Rd, Causeway Bay
Cantonese
Ticketing (Available on a first-come, first-served basis):

Brands & IABHK Members: 2 free tickets, then $290 each
Non-members: $580

Special thanks to The Trade Desk for sponsoring the venue and F&B. Seats are limited, so register now to secure your spot: https://bit.ly/iabhkATF0425

Enquiries: info@iabhongkong.com

Don’t miss this chance to network with industry leaders, explore the future of TV advertising, and elevate your strategy beyond the traditional. See you there!

#IABHK #CTV #OTTAdvertising #AdTech #FutureOfTV #DigitalAdvertising #MediaInnovation #AdvertisingTrends #HongKongEvents