IABHK X HKU BUSINESS SCHOOL MSc(Marketing) Orientation Day Sharing 2026

We're thrilled to share that IAB Hong Kong has been invited to speak at the HKU Business School MSc(Marketing) Orientation Day 2026! 🙌

It was an honour to join the new cohort of MSc(Mktg) students and share insights on:

🌐 The Digital Marketing Landscape — where the industry is heading and what that means for the next generation of marketers

🎓 IAB HK's Value for Students — how membership, initiatives, and community open doors early in your career

🛠️ IAB HK Workshops & Industry Programmes — hands-on learning opportunities designed to bridge academia and industry

🎬 Track 2: 3rd edition corporate Branding of the AI Video Festival Social Media Short Video Competition — a chance for students to get involved in one of HK's most exciting digital marketing showcases

To the new MSc(Mktg) class of 2026 — welcome! The digital industry in Hong Kong is dynamic, fast-moving, and full of opportunity. We hope to see many of you at our upcoming events and workshops. 💡

A big thank you to the HKU Business School for the invitation and for championing industry-academia collaboration. 🤝