🌟 [IABHK x HKU AI Video Festival] Co-organizing Engaging Workshops for HKU Master Programme Students and Alumni!

📣 At IAB Hong Kong, fostering talent and equipping professionals with cutting-edge skills is at the heart of our mission. Proudly collaborating with HKU Business School, we are thrilled to deliver two transformative workshops designed to nurture future leaders in the digital marketing space!

1️⃣ Mastering Storytelling & Branding in the Digital Era
🎯 Focus: Crafting compelling narratives that amplify a brand’s unique value.
🗓 Date: February 28, 2025 | 🕒 Time: 3:00 PM – 4:00 PM HKT
🎤 Speaker: Mr. Leonard Li, Digital Director at Prudential Hong Kong & IABHK Content Marketing Committee

2️⃣ Data-Driven Media Strategies: From Planning to Performance
🎯 Focus: Leveraging data to optimize media buying, planning, and ROI analysis.
🗓 Date: March 3, 2025 | 🕒 Time: 3:00 PM – 4:00 PM HKT
📍 Format: Live on Zoom
🎤 Speaker: Ms. Helen Cheung, Managing Director at Omnicom Media Group & IABHK Executive Committee

📩 We warmly welcome all HKU alumni and members to participate. If you are interested in nominating yourself or someone else to be a speaker at future events, please contact info@iabhongkong.com.

👏 Heartfelt thanks to Education and Career Committee Melissa Lau (Advisor), Ivan Leung (Advisor), Roger Kan (Lead), Jesslyn Tam, Jeffrey Hau for organizing the event.