IABHK Measurement Fuel Stop EP6: Value-Centric Measurement & Lifetime Value

July 26, 2024

EP6

🌟IABHK's Measurement Fuel Stop is back with Episode 6, focusing on Value-Centric Measurement. Join industry experts Mandy Ng (Google) and Agnes Chan (Meta) as they unravel the importance of this game-changing approach to discover how to implement Value-Centric Measurement, understand Lifetime Value (LTV), and learn its practical applications. Don't miss this opportunity to elevate your marketing strategy and drive unprecedented results in the digital age!

In this video, Mandy and Agnes will share:
📌 WHY value centric measurement is important
🎯HOW to get started - from collecting signals to assigning value and optimizing
🔍WHAT is Lifetime Value (LTV)
💡Application of Lifetime Value (LTV)

Thanks to our insightful speaker:
✨ Mandy Ng, Search Specialist, Google
✨ Agnes Chan, Marketing Science Partner, GCR, Meta

📺 Watch EP6: https://youtu.be/cdqF6uGvxfM

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