IAB HK's "Measurement Fuel Stop" Video Series is now available on Spotify

May 23, 2024

📣IAB HK's "Measurement Fuel Stop" Video Series is now available on Spotify

🚀 The digital marketing landscape is constantly evolving, making effective measurement an important tool in driving marketing success. Proudly presented by the IAB HK Measurement Committee, Measurement Fuel Stop (MFS) is a brand new video series that offers bite-sized videos packed with the latest strategies and insights from measurement experts. Topics include privacy-centric measurement, segmentation, O2O measurement, lifetime value (LTV), media quality, performance tracking, and marketing mix modeling.

💫 Tune in to our IAB HK website, YouTube, and Spotify channels to stay ahead with these essential measurement must knows. Don’t get left behind—the future of marketing measurement is here!

📌 Explore more on IAB HK website: https://www.iabhongkong.com/measurement-fuel-stop
📌 Explore more on YouTube: https://bit.ly/IABHKmfsYouTubePlaylist
📌 MFS series is now on Spotify! https://open.spotify.com/show/5TnWI9uBUYIdgqnMRTLanO