IAB HK X HKUSPACE Certificate Course


Enrol IAB HK x HKUSPACE Certificate Course to Advance your career and pick up Digital Media Planning & Programmatic Advertising in this 40-hour course.

  • CEF funded up to 80%
  • Lecturers are top experts from leading platforms, agencies and adtech companies
  • Hands-on practice with real ad dollar


In collaboration with HKUSPACE, IAB Hong Kong is proud to present the new Certificate for Module - Effective Digital Media Planning and Programmatic Advertising. 

Lecturers will use case studies for discussion and analysis, and students can use accounts with real ad dollars to create ad placements and obtain first-hand experiences in business advertising insights theoretically and practically. The programme consists of 33 hours of lectures and 7 hours of computer lab practice.

Date: 3 June 2023 - 26 August 2023 (Sat, 2-6pm)
Duration: 40 hours in 10 weeks
Language: English
Course Fee: HK$ 9,350 (80% course fee reimbursable under Continuing Education Fund)
Application Fee: HK$150 (IAB members can waive this fee
Enquires: ec.marketing@hkuspace.hku.hk

Register now: https://bit.ly/iabhkuspacecourse

Major topics include:

  • IAB Digital Fundamental
  • IAB Digital Media Buying and Planning
  • IAB Programmatic 360
  • Ad Placement and Generations of Ad Tags
  • Latest Trends in Digital Marketing
  • IAB Data, Measurement & Media Selling

Register now: https://bit.ly/iabhkuspacecourse
Submission Deadline: 25 May 2023 (Thu)

Watch the introduction video to explore the course overview: https://youtu.be/eXi0NGjJ9bE

Special thanks to Dentsu, Omnicom Media Group, Publicis Groupe, and Meta for generous support of media budget for ad placement in the student projects.

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