IAB HK Measurement Fuel Stop: Metrics you should know & Why CMOs do MMM
📢 Calling all marketers! 🤝 The 2nd series of Measurement Fuel Stop is released! Watch the videos to delve into the world of Marketing Mix Modeling (MMM) and explore the key metrics that every marketer should know. We are thrilled to have invited professional experts from the industry to share the key metrics to look for when doing MMM and discuss the importance of MMM for CMOs.
👉 Watch our videos to gain valuable knowledge on the significance of long-term vs short-term measurement and more.
Thanks to our insightful speakers:
✨ Bernice Fong, Brand & Content Strategy Director, AXA International Markets
✨ Michael Camplejohn, MMO Leader APAC, Ekimetrics
✨ Moderator: Zoe Cheng, Commercial Director APAC, Ekimetrics
🎥Watch our NEW videos now!
Part 1: Metrics you should know
Part 2: Why CMOs do MMM
🔸 Fill in the short survey to provide feedback or suggest topics: https://bit.ly/iabhkMFSSurv
🔸 Explore more MFS videos on our YouTube Channel: https://bit.ly/IABHKmfsYouTubePlaylist
