Ask the Expert Series 2: “Ask Me Anything About Brand Safety”

Check out the second episode of Ask the Expert Series “Ask Me Anything About Brand Safety” now

Many thanks to Nick Stringer from the Trustworthy Accountability Group (TAG), Jeremy Chang from DoubleVerify, Olivia Yu from Meta and Chiang Ling Li from Tiang & Partners for sharing their insights on the following questions:

In today’s digital age where copyright violations and brand misrepresentations can be prevalent, what are the major steps marketers can take to safeguard their brands’ creatives and intellectual properties?

What does Brand Safety got to do with brands? What is the impact of doing nothing?

How to define being brand safe vs not safe?

What are some solutions for brands to keep track of where digital content is shown and avoid being shown alongside harmful content?

How is brand safety related to data privacy?

Watch this video to find out their opinions on Brand Safety and more