IAB HK Digital Awards 2024: Finalists Announcement
The IAB HK Digital Awards 2024 recognizes remarkable accomplishments within the industry, showcasing the year's most innovative and impactful digital campaigns.
This year, we are thrilled to introduce additional categories and have received over 200 entries. Following a rigorous judging process marked by thoughtful discussions and thorough deliberation, we are delighted to announce the finalists across eight categories.
*The finalists below are listed in alphabetical order by brand name.
Best Advocate of Social & Environmental Impact
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| Brand: Bupa Agency: DigiSalad Campaign: Together For Your Health & Connected Care Expo - Blua Health Mobile App | Brand: HSBC Agencies: Omnicom Media Group, dentsu gba Campaign: HSBC Customer Advocacy Campaign | |
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| Brand: Mannings, DFI Retail Group Agency: MTWT Communications Campaign: Mannings 'Safe Disposal of Unused Medicines' Programme | Brand: Merck Sharp & Dohme Agency: Narrow Door Campaign: Men's Survival Guide | |
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| Brand: Ocean Park Hong Kong Agencies: LHK Media HK, Layman Marketing, Eatable Production Campaign: Eat Local Initiatives - Mission R Ocean Park | Brand: Standard Chartered Bank Agencies: dentsu Hong Kong, Secret Tour Campaign: Standard Chartered Anti-Fraud Campaign | |
Best Branding Campaign
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| Brand: Cathay Agencies: Digitas Hong Kong, Leo Burnett Campaign: Every Move Counts | Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi Campaign: HSBC-Global Private Banking_Client Continuum Campaign | |
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| Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi Campaign: HSBC Make Your Next Move, Make Your Mark Brand Campaign | Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi Campaign: HSBC Premier Elite Launch Campaign | |
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| Brand: Ocean Park Hong Kong Agency: The Bread Digital Campaign: Ocean Park Halloween Fest 2024 Campaign | Brand: Uni-China Group - Hong Kong Market Agencies: Hardchi Creative, The Bridge Agency Campaign: Hong Kong Market Eshop Launch Campaign | |
Best Use of Content Innovation
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| Brand: AirAsia (Hong Kong & Macao) Agency: CLS Holiday (Flyagain Travel) Campaign: No Clue Escape 唔知去邊亞 | Brand: Cathay Agency: MSL - Publicis Groupe Campaign: Airing and Unreal OOH for Hong Kong | |
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| Brand: Hang Seng Bank Agency: Sunny Idea (HK) Campaign: Hang Seng Preferred Banking - Plan Smart for Every Dollar | Brand: Hang Seng Bank Agency: Indigo Concept Campaign: Hang Seng Prestige Banking: The CFO Promotion | |
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| Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi Campaign: HSBC One x T1 - For Every Legendary One | Brand: Ocean Park Hong Kong Agency: The Bread Digital Campaign: Ocean Park Halloween Fest 2024 Campaign | |
Best Use of Data & Insights
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| Brand: Cathay Agency: Digitas Hong Kong Campaign: Data-driven audience segmentation campaign for Cathay Shop | Brand: Cathay Pacific Agency: Digitas Hong Kong Campaign: Cathay Pacific Media-Active Ecology | |
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| Brand: Hang Seng Bank Agency: Essencemediacom Hong Kong Campaign: Hang Seng Preferred Banking - Plan Smart for Every Dollar | Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi Campaign: HSBC One x T1 - For Every Legendary One | |
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| Brand: SHISEIDO HONG KONG Agency: iProspect Hong Kong Campaign: Shiseido SFSLX 24AW Campaign | Brand: Standard Chartered Bank Agencies: dentsu Hong Kong, Hungry Digital Campaign: Standard Chartered In Times of Need Campaign | |
Best Use of Omnichannel Strategy
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| Brand: Asahi Agencies: dentsu Hong Kong, The Trade Desk Campaign: Asahi - Best Use of Omnichannel Strategy | Brand: Bupa Agency: DigiSalad Campaign: Together For Your Health & Connected Care Expo - Blua Health Mobile App | |
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| Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi Campaign: HSBC “Unlock Real Potential” Loan Campaign | Brand: MTR Corporation Agency: - Campaign: Queens' Chill Rewards | |
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| Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology Campaign: Le Petit Prince 80th Anniversary Galactic Voyage 小王子80周年星空遊歷 | Brand: Taobao Agency: MTR* advertising - JCDecaux Transport Campaign: MTR* advertising - Taobao Double 11 Shopping Festival | |
Best Use of Performance Marketing
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| Brand: Cathay Agency: Digitas Hong Kong Campaign: Cathay Shop: How segmentation strategy refines performance marketing | Brand: Cathay Pacific Agency: Digitas Hong Kong Campaign: Cathay Pacific Media-Active Ecology | |
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| Brand: DBS SME Banking Agency: FABCOM Campaign: DBS Online Business Account Opening Upgrade Lead Generation Campaign | Brand: Standard Chartered Bank Agencies: dentsu, Teads Campaign: Leveraging AI Solutions to supercharge Standard Chartered’s Credit Card Acquisition strategy | |
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| Brand: Standard Chartered Bank Agencies: dentsu Hong Kong, Hungry Digital Campaign: Standard Chartered “Interest-ing Moments” Digital Deposits Campaign | Brand: Standard Chartered Bank Agencies: dentsu Hong Kong, Hungry Digital Campaign: Standard Chartered In Times of Need Campaign | |
Best Use of Technology
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| Brand: Bupa Agency: DigiSalad Campaign: Together For Your Health & Connected Care Expo - Blua Health Mobile App | Brand: Cathay Pacific Agencies: Digitas Hong Kong, Adzymic Dynamic Advertising Platform Campaign: Cathay Pacific Flies High with DCO Flight Finder | |
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| Brand: Cathay Pacific Agency: Digitas Hong Kong Campaign: Cathay Pacific - One Click Evaluator for Travel Destination | Brand: Hang Seng Bank Agencies: VML Hong Kong, AIR Concepts Campaign: Hang Seng x Hazel Brand Campaigns | |
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| Brand: ParknShop Agency: Mezzofy (Service Provider) Campaign: Mezzofy x ParknShop NFC Tap-to-get Digital Coupon 佳住你拍著數 | Brand: Standard Chartered Bank Agencies: dentsu Hong Kong, Hungry Digital Campaign: Standard Chartered “Interest-ing Moments” Digital Deposits Campaign | |
Most Efficient Use of Budget Campaign
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| Brand: AirAsia (Hong Kong & Macao) Agency: CLS Holiday (Flyagain Travel) Campaign: No Clue Escape 唔知去邊亞 | Brand: Cigna Worldwide General Insurance Company Agencies: FABCOM (Media), Hungry Digital (Creative) Campaign: When Santa’s ‘Ho Ho Ho’ Becomes ‘Ho’spital | |
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| Brand: CSL Mobile Agency: - Campaign: CSL’s Concierge “Gangpiao” Hotline | Brand: Huggies Agency: Havas Worldwide Hong Kong Campaign: Huggies Natural BBeauty | |
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| Brand: Lee Kum Kee (Hong Kong) Agencies: Wavemaker Hong Kong (Media), Hungry Digital (Creative) Campaign: Elevating Tradition with Bold Fusion | ||
