IAB HK Digital Awards 2023: Finalists Announcement

IAB HK Digital Awards 2023 aims to honor outstanding work in the industry and recognize the year's most innovative and impactful digital campaigns. The awards are open to all creative, design, or media agencies, advertisers, independent parties, media sales houses, technology providers, vendors, platforms, IAB HK members, and non-IAB HK members.

After hours of judging, we're proudly unveiling the finalists of 6 categories.

  *List in alphabetical order by brand name. 

Best Use of Adtech & Programmatic Advertising

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Brand: foodpanda
Agency: MTR* advertising
Campaign: foodpanda Grocery Campaign
Brand: Hang Seng Bank Limited 
Agency: Zenith HK
Campaign: Credit Card +FUN Dollars Launch
  

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Brand: Hong Kong Disneyland 
Agencies: Zenith HK, The Trade Desk Hong Kong
Campaign: Hong Kong Disneyland - “Momentous” Nighttime Spectacular
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Campaign: 2023 Wealth and Stock Decoded Campaign
  

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Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Campaign: HSBC - Smart Use of Future Money Campaign
Brand: Ocean Park Hong Kong
Agency: EternityX Marketing Technology Limited
Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts
  

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Brand: SHISEIDO
Agency: iProspect
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
 
  

Best Branding Campaign

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Brand: Hang Seng Bank Limited
Agency: The Bread Digital
Campaign: Prestige Banking − CFO Campaign
Brand: HSBC Hong Kong
Agencies: Hungry Digital Limited, Hill & Knowlton, OMG
Campaign: HSBC Fraud (呃)Fair
  

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Brand: HSBC Hong Kong
Agencies: Wunderman Thompson Hong Kong, OMG
Campaign: HSBC One Rethink Wealth Campaign
Brand: HSBC Hong Kong 
Agencies: Wunderman Thompson Hong Kong, OMG
Campaign: HSBC Premier Elevate Campaign
  

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Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Campaign: HSBC - Smart Use of Future Money Campaign
Brand: SHISEIDO
Agencies: Narrow Door, Pontac, iProspect
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
  

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Brand: Tam Jai International - TamJai SamGor Mixian
Agencies: The Bread Digital, The Bridge Agency
Campaign: TamJai SamGor 15th Anniversary Campaign
 

 

Best Use of Commerce 

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Chow Sang Sang
Agency: Prizm Group
Campaign: Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Campaign: HSBC - Smart Use of Future Money Campaign
  

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Brand: Mox Bank Limited
Agencies: Starcom, The Trade Desk
Campaign: Mox CVP Campaign
Brand: Samsung
Agencies: Cheil PengTai, Starcom Worldwide
Campaign: Galaxy Z Series Join The Flip Side Campaign
  

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Brand: SHISEIDO
Agency: iProspect
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Brand: Tam Jai International
Agency: Vpon Big Data Group
Campaign: Why Not Loving Both
  

Best Use of Content Innovation Finalists

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Brand: Hang Seng Bank Limited
Agency: Sunny Idea (HK) Limited
Campaign: Preferred Banking - Be a Game Changer and “Carry” Yourself Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Campaign: 2023 Wealth Decoded Campaign
  

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Brand: HSBC Hong Kong
Agencies: Hungry Digital Limited, Hill & Knowlton, OMG
Campaign: HSBC Fraud (呃)Fair
Brand: HSBC Hong Kong
Agencies: Secret Tour (HK) Limited, OMG, Ichi Events Limited
Campaign: Knock Knock Frontline Recruitment Campaign
  

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Brand: HSBC Hong Kong
Agencies: Narrow Door, OMG
Campaign: Teens Proposition Campaign
Brand: MSD
Agency: Narrow Door
Campaign: Men's Choice Matter
  

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Brand: Tam Jai International - TamJai SamGor Mixian
Agencies: The Bread Digital, The Bridge Agency
Campaign: TamJai SamGor 15th Anniversary Campaign
 

Best Use of Data & Insights Finalists

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Brand: Chow Sang Sang
Agency: Prizm Group
Campaign: Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem
Brand: Hang Seng Bank Limited 
Agency: Zenith HK
Campaign: Credit Card +FUN Dollars Launch
  

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 Brand: Hang Seng Bank Limited
Agency: Zenith HK
Campaign: Preferred Banking - Be a Game Changer and “Carry” Yourself Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Campaign: 2023 Wealth and Stock Decoded Campaign
  

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Brand: Ocean Park Hong Kong
Agency: EternityX Marketing Technology Limited
Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts
Brand: Shiseido Group Hong Kong – Brand Shiseido, Clé de Peau Beauté, IPSA, NARS
Agencies: iProspect Hong Kong, Merkle Hong Kong
Campaign: O2O Analytical Project & Activation
  

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Brand: Standard Chartered Hong Kong
Agency: iProspect Hong Kong Limited
Campaign: Standard Chartered Digital Lending Campaign
 
  

Best Use of Martech Finalists

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Brand: FWD Insurance
Agency: Cymballe Limited
Campaign: Here We Are For Your Health
Brand: Mannings
Agency: Aloha Group Limited
Campaign: Mannings Many Healthy Returns AI Driven SEO Campaign
  

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Brand: Ocean Park Hong Kong
Agency: EternityX Marketing Technology Limited
Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts
Brand: PayMe by HSBC
Agency: OMG
Campaign: The Biggest Laisee of All
  

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Brand: SHISEIDO
Agencies: Narrow Door, Pontac, iProspect
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Brand: Watsons Hong Kong eShop
Agency: Omnichat Limited
Campaign: Watsons Here For You WhatsApp Solutions