2022 IABHK Digital Awards Finalists

 In keeping with IAB’s mission to develop standards and best practices in the continuously growing and evolving digital marketing industry, the first IAB Hong Kong Digital Awards was launched to honor the outstanding digital work in the industry, aiming to provide entrants with the opportunity to showcase their work and celebrate achievements with other best-in-class digital marketers in Hong Kong.

After weeks of impassioned judging over nearly a hundred entries, we are delighted to announce the top 6 finalists of each category. 

 

Best use of Data & Insights Finalists

Campaign: Danone APTA Predictive CRM Ecosystem

Brand: Aptamil – Apta Club

Agency: PRIZM Group

Campaign: Customised Storytelling with Dynamic Creatives for AXA Hong Kong

Brand: AXA China Region Insurance Company

Agency: Starcom Hong Kong, The Trade Desk, Adzymic

Campaign: A Disney Christmas Campaign 2021

Brand: Hong Kong Disneyland

Agency: Zenith Hong Kong and The Trade Desk Hong Kong

Campaign: HSBC EveryMile Credit Card Launch

Brand: HSBC Hong Kong

Agency: PHD Hong Kong / Wunderman Thompson Hong Kong

Campaign: Home of Sports

Brand: Now TV

Agency: Havas Hong Kong

Campaign: MediLASE Business Development & Single Customer View Data Enhancement

Brand: MediLASE

Agency: PRIZM Group


 

Best use of Content Innovation Finalists

Campaign: csl. 5G x MIRROR – Experience the World Differently

Brand: csl.

Agency: CruiSo Digital Solutions

Campaign: Project Hazel

Brand: Hang Seng Bank

Agency: Strategic Venture

Campaign: KMB NFT

Brand: KMB, NOIZchain, YAS MicroInsurance

Agency: NDN Group (HK) Limited

Campaign: Realising Your Imagination / ONE INNOVALE

Brand: ONE INNOVALE

Agency: Henderson Property Agency Limited

Campaign: SHISEIDOVERSE: 150 YEARS TO THE FUTURE

Brand: SHISEIDO

Agency: Narrow Door, Pontac

Campaign: Tam Jai Souper Hero NFT

Brand: Tam Jai International

 

 

Best use of Programmatic Advertising Finalists

Campaign: Customised Storytelling with Dynamic Creatives for AXA Hong Kong

Brand: AXA China Region Insurance Company

Agency: Starcom Hong Kong, The Trade Desk, Adzymic

Campaign: FWD one-stop digital insurance platform launch

Brand: FWD Insurance

Agency: GroupM Hong Kong

Campaign: Home of Sports

Brand: Now TV

Agency: Havas Hong Kong

Campaign: OSIM uLove 3 Launch Campaign

Brand: OSIM

Agency: GroupM - Wavemaker HK and Xaxis HK

Campaign: SHISEIDOVERSE: 150 YEARS TO THE FUTURE

Brand: SHISEIDO

Agency: iProspect Hong Kong

Campaign: “Go your way, live your Way” campaign – A journey through the streets of Hong Kong

Brand: Uber Taxi

Agency: Mediacom & Hivestack

 

 

Best use of Video Finalists

Campaign: csl. 5G x MIRROR – Experience the World Differently

Brand: csl.

Agency: CruiSo Digital Solutions

Campaign: HSBC EveryMile Credit Card Launch

Brand: HSBC Hong Kong

Agency: PHD Hong Kong / Wunderman Thompson Hong Kong

Campaign: HSBC. No.1 Buy Now Pay Later Campaign

Brand: HSBC Hong Kong

Agency: PHD Hong Kong / Wunderman Thompson Hong Kong

Campaign: HSBC Premier #ThisIsMyFamily Campaign

Brand: HSBC Hong Kong

Agency: PHD Hong Kong / Wunderman Thompson Hong Kong

Campaign: East Rail Line Cross Harbour Extension Branding Campaign

Brand: MTR Corporation Limited

Agency: Hardchi Creative Limited, UTH Creative Group

Campaign: Life’s a mixture, we taste it all

Brand: TamJai SamGor Mixian

 

Check out to find out the winners results of 2022 IABHK Digital Awards!