2022 IABHK Digital Awards Finalists
In keeping with IAB’s mission to develop standards and best practices in the continuously growing and evolving digital marketing industry, the first IAB Hong Kong Digital Awards was launched to honor the outstanding digital work in the industry, aiming to provide entrants with the opportunity to showcase their work and celebrate achievements with other best-in-class digital marketers in Hong Kong.
After weeks of impassioned judging over nearly a hundred entries, we are delighted to announce the top 6 finalists of each category.
Best use of Data & Insights Finalists
Campaign: Danone APTA Predictive CRM Ecosystem Brand: Aptamil – Apta Club Agency: PRIZM Group | Campaign: Customised Storytelling with Dynamic Creatives for AXA Hong Kong Brand: AXA China Region Insurance Company Agency: Starcom Hong Kong, The Trade Desk, Adzymic |
Campaign: A Disney Christmas Campaign 2021 Brand: Hong Kong Disneyland Agency: Zenith Hong Kong and The Trade Desk Hong Kong | Campaign: HSBC EveryMile Credit Card Launch Brand: HSBC Hong Kong Agency: PHD Hong Kong / Wunderman Thompson Hong Kong |
Campaign: Home of Sports Brand: Now TV Agency: Havas Hong Kong | Campaign: MediLASE Business Development & Single Customer View Data Enhancement Brand: MediLASE Agency: PRIZM Group |
Best use of Content Innovation Finalists
Campaign: csl. 5G x MIRROR – Experience the World Differently Brand: csl. Agency: CruiSo Digital Solutions | Campaign: Project Hazel Brand: Hang Seng Bank Agency: Strategic Venture |
Campaign: KMB NFT Brand: KMB, NOIZchain, YAS MicroInsurance Agency: NDN Group (HK) Limited | Campaign: Realising Your Imagination / ONE INNOVALE Brand: ONE INNOVALE Agency: Henderson Property Agency Limited |
Campaign: SHISEIDOVERSE: 150 YEARS TO THE FUTURE Brand: SHISEIDO Agency: Narrow Door, Pontac | Campaign: Tam Jai Souper Hero NFT Brand: Tam Jai International |
Best use of Programmatic Advertising Finalists
Campaign: Customised Storytelling with Dynamic Creatives for AXA Hong Kong Brand: AXA China Region Insurance Company Agency: Starcom Hong Kong, The Trade Desk, Adzymic | Campaign: FWD one-stop digital insurance platform launch Brand: FWD Insurance Agency: GroupM Hong Kong |
Campaign: Home of Sports Brand: Now TV Agency: Havas Hong Kong | Campaign: OSIM uLove 3 Launch Campaign Brand: OSIM Agency: GroupM - Wavemaker HK and Xaxis HK |
Campaign: SHISEIDOVERSE: 150 YEARS TO THE FUTURE Brand: SHISEIDO Agency: iProspect Hong Kong | Campaign: “Go your way, live your Way” campaign – A journey through the streets of Hong Kong Brand: Uber Taxi Agency: Mediacom & Hivestack |
Best use of Video Finalists
Campaign: csl. 5G x MIRROR – Experience the World Differently Brand: csl. Agency: CruiSo Digital Solutions | Campaign: HSBC EveryMile Credit Card Launch Brand: HSBC Hong Kong Agency: PHD Hong Kong / Wunderman Thompson Hong Kong |
Campaign: HSBC. No.1 Buy Now Pay Later Campaign Brand: HSBC Hong Kong Agency: PHD Hong Kong / Wunderman Thompson Hong Kong | Campaign: HSBC Premier #ThisIsMyFamily Campaign Brand: HSBC Hong Kong Agency: PHD Hong Kong / Wunderman Thompson Hong Kong |
Campaign: East Rail Line Cross Harbour Extension Branding Campaign Brand: MTR Corporation Limited Agency: Hardchi Creative Limited, UTH Creative Group | Campaign: Life’s a mixture, we taste it all Brand: TamJai SamGor Mixian |
Check out to find out the winners results of 2022 IABHK Digital Awards!
