2023 IABHK Digital Awards Winner Results Announcement
Thank you for all the great submissions and we are delighted to announce the below winners for each category.
Best Use of Adtech & Programmatic Advertising
Gold
Campaign: HSBC - Smart Use of Future Money Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Silver
Campaign: 2023 Wealth and Stock Decoded Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi, Hivestack
Bronze
Campaign: Hong Kong Disneyland - “Momentous” Nighttime Spectacular
Brand: Hong Kong Disneyland
Agencies: Zenith HK, The Trade Desk Hong Kong
Merit
Campaign: foodpanda Grocery Campaign
Brand: foodpanda
Agencies: MTR* advertising
Campaign: Credit Card +FUN Dollars Launch
Brand: Hang Seng Bank Limited
Agencies: Zenith HK
Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts
Brand: Ocean Park Hong Kong
Agencies: EternityX Marketing Technology Limited
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Brand: SHISEIDO
Agencies: iProspect
Best Branding Campaign
Gold
Campaign: Prestige Banking − CFO Campaign
Brand: Hang Seng Bank Limited
Agency: The Bread Digital
Silver
Campaign: TamJai SamGor 15th Anniversary Campaign
Brand: Tam Jai International - TamJai SamGor Mixian
Agencies: The Bread Digital, The Bridge Agency
Bronze
Campaign: HSBC Fraud (呃)Fair
Brand: HSBC Hong Kong
Agencies: Hungry Digital Limited, Hill & Knowlton, OMG
Merit
Campaign: HSBC One Rethink Wealth Campaign
Brand: HSBC Hong Kong
Agencies: Wunderman Thompson Hong Kong, OMG
Campaign: HSBC Premier Elevate Campaign
Brand: HSBC Hong Kong
Agencies: Wunderman Thompson Hong Kong, OMG
Campaign: HSBC - Smart Use of Future Money Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Brand: SHISEIDO
Agencies: Narrow Door, Pontac, iProspect
Best Use of Commerce
Gold
Campaign: HSBC - Smart Use of Future Money Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Silver
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Brand: SHISEIDO
Agency: iProspect
Bronze
Campaign: Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem
Brand: Chow Sang Sang
Agency: Prizm Group
Merit
Campaign: Mox Credit Campaign
Brand: Mox Bank Limited
Agencies: Starcom, The Trade Desk
Campaign: Galaxy Z Series Join The Flip Side Campaign
Brand: Samsung
Agencies: Cheil PengTai, Starcom Worldwide
Campaign: Why Not Loving Both
Brand: Tam Jai International
Agencies: Vpon Big Data Group
Best Use of Content Innovation
Gold
Campaign: HSBC Fraud (呃)Fair
Brand: HSBC Hong Kong
Agencies: Hungry Digital Limited, Hill & Knowlton, OMG
SIiver
Campaign: Preferred Banking - Be a Game Changer and “Carry” Yourself Campaign
Brand: Hang Seng Bank Limited
Agency: Sunny Idea (HK) Limited
Bronze
Campaign: Men's Choice Matter
Brand: MSD
Agency: Narrow Door
Merit
Campaign: 2023 Wealth Decoded Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi, Hivestack
Campaign: Knock Knock Frontline Recruitment Campaign
Brand: HSBC Hong Kong
Agencies: Secret Tour (HK) Limited, OMG, Ichi Events Limited
Campaign: Teens Proposition Campaign
Brand: HSBC Hong Kong
Agencies: Narrow Door, OMG
Campaign: TamJai SamGor 15th Anniversary Campaign
Brand: Tam Jai International - TamJai SamGor Mixian
Agencies: The Bread Digital, The Bridge Agency
Best Use of Data & Insights
Gold
Campaign: Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem
Brand: Chow Sang Sang
Agency: Prizm Group
SIiver
Campaign: Preferred Banking - Be a Game Changer and “Carry” Yourself Campaign
Brand: Hang Seng Bank Limited
Agency: Zenith HK
Bronze
Campaign: Credit Card +FUN Dollars Launch
Brand: Hang Seng Bank Limited
Agency: Zenith HK
Merit
Campaign: 2023 Wealth and Stock Decoded Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi, Hivestack
Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts
Brand: Ocean Park Hong Kong
Agencies: EternityX Marketing Technology Limited
Campaign: O2O Analytical Project & Activation
Brand: Shiseido Group Hong Kong – Brand Shiseido, Clé de Peau Beauté, IPSA, NARS
Agencies: iProspect Hong Kong, Merkle Hong Kong
Campaign: Standard Chartered Digital Lending Campaign
Brand: Standard Chartered Hong Kong
Agencies: iProspect Hong Kong Limited
Best Use of Martech
Gold
Campaign: The Biggest Laisee of All
Brand: PayMe by HSBC
Agency: OMG
Silver
Campaign: Here We Are For Your Health
Brand: FWD Insurance
Agency: Cymballe Limited
Silver
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Brand: SHISEIDO
Agencies: Narrow Door, Pontac, iProspect
Merit
Campaign: Mannings Many Healthy Returns AI Driven SEO Campaign
Brand: Mannings
Agencies: Aloha Group Limited
Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts
Brand: Ocean Park Hong Kong
Agencies: EternityX Marketing Technology Limited
Campaign: Watsons Here For You WhatsApp Solutions
Brand: Watsons Hong Kong eShop
Agencies: Omnichat Limited
Best Digital Campaign of the Year
Campaign: HSBC - Smart Use of Future Money Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Congratulations to all the winners!
>>> Check out the media coverage of IAB HK Digital Awards 2023
