Annual General Meeting & IAB HK Digital Awards 2022 Presentation Ceremony

[IAB HK – 2022 Annual General Meeting]

Thank you everyone BIG support to make another fruitful year in 2022. Grateful to have the strong and thriving teams to accomplish the goals in 2022 – 5 Working Committees running 11 events, first digital award, first government CEF-funded certificate course, first scalable apprentice program and many more.

Special call-out to our Co-Chairmen Anita Lam (Director, Head of Industries, Greater China, Meta) and Janet Lee (Head of Agencies & Domestic, Google Hong Kong) for the leadership and bringing IAB HK to another momentum.

BIG Thank you & Congratulations to Agnes Chan (2022 Measurement Committee Lead), Helen Cheung (2022 Education & Career Committee) & Sally Ng (2022 AdTech & Programmatic Committee Lead). They are well-deserved as the Outstanding Contributors in 2022 with their excellent performance and tireless effort to take the game to the next level.

With the theme of “Connecting Beyond” in 2023, IAB HK is keen to build greater connections with current member companies and the next generation of leaders. We are glad to have Kevin Huang (Managing Director - Hong Kong, Carousell) as our 2023-24 Chairman and many more market gurus joining the Executive and Working Committee. Let’s continue the great work, help HK’s advertising & marketing professionals get the most out of digital and build a stronger IAB community together!!

[IABHK Digital Awards 2022 Presentation Ceremony]🏆

🙌The first-ever IAB Hong Kong Digital Awards Presentation Ceremony was held successfully on 13 Jan, with almost 300 marketers and industry professionals celebrating achievements with the best-in-class digital marketers in the city!

📣Congratulations to all the winners:
1️⃣BEST USE OF DATA & INSIGHTS
🥇Gold: Customised Storytelling with Dynamic Creatives for AXA Hong Kong (AXA China Region Insurance Company)
🥈Silver: Danone APTA Predictive CRM Ecosystem (Aptamil – Apta Club)
🥉Bronze: A Disney Christmas Campaign 2021 (Hong Kong Disneyland)

2️⃣BEST USE OF CONTENT INNOVATION
🥇Gold: SHISEIDOVERSE: 150 YEARS TO THE FUTURE (SHISEIDO Hong Kong)
🥈Silver: csl. 5G x MIRROR – Experience the World Differently (csl.)
🥉Bronze: Tam Jai Souper Hero NFT (Tam Jai International)

3️⃣BEST USE OF PROGRAMMATIC ADVERTISING
🥇Gold: SHISEIDOVERSE: 150 YEARS TO THE FUTURE (SHISEIDO Hong Kong)
🥇Gold: "Go Live your way" campaign - A journey through the streets of Hong Kong (Uber Taxi)
🥉Bronze: OSIM uLove 3 Launch Campaign (OSIM)

4️⃣BEST USE OF VIDEO 
🥇Gold: Life’s a mixture, we taste it all (TamJai SamGor Mixian)
🥈Silver: East Rail Line Cross Harbour Extension Branding Campaign (MTR Corporation Limited)
🥉Bronze: csl. 5G x MIRROR – Experience the World Differently (csl.)

🏆BEST DIGITAL CAMPAIGN OF THE YEAR
SHISEIDOVERSE: 150 YEARS TO THE FUTURE (SHISEIDO Hong Kong)

A big round of applause to: 
Diamond sponsor - Meta
Gold sponsors - Google , Tam Jai International and Yahoo 
Silver sponsors - EternityX and Hivestack
Creative partner - CMRS Group
Media partners - HK01, JCDecaux Transport, MingPao, Sing Tao Daily, TVB, ViuTV, Vpon and Yahoo

For more info, check out the winners result announcement: https://iabhongkong.com/2022-iabhk-digital-awards-winners-results-announcement

Watch Full Version Video: https://bit.ly/fullrecordindvideo

Watch Event Highlights Video: https://bit.ly/EventHighlightsVideo