IABHK Measurement Fuel Stop 7️⃣ Predictive Modeling

📽️ IABHK Measurement Fuel Stop 7️⃣ Predictive Modeling

Join Ivan Yuen, Expertise and Innovation Manager at fifty-five, as he explores how predictive audience targeting is transforming digital marketing. While traditional rule-based segmentation targets users based on specific actions, predictive models go further by analyzing complex user behaviors.

🤖 The Predictive Advantage: Predictive targeting, powered by machine learning, offers deeper insights like conversion propensity and product affinity, leading to more precise and effective strategies. This approach helps marketers optimize resources and drive higher ROI.

🚀 Get Ahead: Whether you’re new to data-driven marketing or refining your approach, this episode provides key insights to elevate your strategy.

Thanks to our insightful speaker:
✨ Ivan Yuen, Expertise and Innovation Manager, fifty-five

📺 Watch EP7: https://youtu.be/oQiGyglCGt0 

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