IAB HK AGM Press Release

[Immediate Release]

IAB Hong Kong Unveils New Committees
Brian Hui from HSBC takes the helm as Chairman
Charting a new horizon for the largest digital community in HK

[22 Jan 2025] IAB Hong Kong (IAB HK) successfully hosted its annual general meeting on 15 January at Meta’s office, where over 100 top marketers gathered to witness the inauguration of the new Executive and Working Committees and the recognition of outstanding members.

In 2024, IAB HK delivered a comprehensive program of impactful events spanning brand marketing, adtech, commerce, content marketing, measurement, and education. These initiatives attracted over 2,500 participants and generated more than 300,000 online views. Following our strategic pillars of "Be Seen," "Be Recognised," and "Be Inspired," key achievements included the IAB HK Digital Awards 2023, C24 Conference, The Leaders Lounge interview series, cutting-edge adtech publications, and numerous specialized industry events. The association marked another milestone by launching its first-ever dedicated pavilion at HKTDC's MarketingPulse 2024, further strengthening our members' position in the digital landscape.

IAB HK Announces New Leadership and Board Members for 2025

IAB HKong Kong is proud to announce the election of Brian Hui (HSBC) as the new Chairman of the association, with Tania Lau (HKT) and Arthur Chan (Snowball) stepping into the roles as Vice Chairmen. Continuing their contributions on the board are Cecilia Yau (PwC China), Kevin Huang (SCMP), Janet Lee (Google HK), Anita Lam (LinkedIn), Melissa Lau (Meta), Agnes Lung (Uni-China Group), and Victor Cheng.

IAB HK also extends a warm welcome to new board members Tina Chao (McDonald’s), Helen Cheung (Omnicom Media Group), Roger Li (Yahoo), and Ivan Leung (Aloha Group).

This dynamic team unites the brightest minds from advertisers, agencies, technology providers, and media, further strengthening IAB HK’s mission to drive innovation, collaboration, and leadership in the digital advertising and marketing industries.

As we step into 2025, IAB HK’s new Chairman, Brian Hui, has outlined a bold vision to establish IAB HK as Asia's leading digital association, focused on driving both "growth" and "re-growth" in the ever-evolving digital landscape. The 2025 strategy centers on three key pillars: rapidly seizing market opportunities, expanding the digital mindset beyond technology, and deepening community engagement to better serve our members. A top priority is fostering a thriving creator economy ecosystem, leveraging IAB HK’s unique position as a bridge between China and the West.

By advancing key initiatives, promoting trust and adaptability, and emphasizing continuous education, IAB HK aims to empower its members and partners to embrace digital transformation. Together, we are committed to working efficiently, collaborating closely, and driving innovation to shape the future of digital marketing.

IAB HK Introduces New Working Committees to Drive Industry Leadership

IAB HK is excited to announce the formation of its new Working Committees: Adtech & Programmatic, Commerce, Content Marketing, Education & Career, and Measurement. Comprising top talents with diverse expertise and exceptional industry experience, these committees will serve as the driving force behind IAB HK’s initiatives.

The groups are dedicated to sharing best practices in digital marketing and shaping the future of Hong Kong’s advertising and marketing community, fostering innovation and collaboration across the industry.

Adtech & Programmatic Committee: 

Commerce Committee: 

Content Marketing Committee:

Education & Career Committee: 

Measurement Committee: 

Appreciation of 2024 Outstanding Contributors

2024 has been a remarkable year for IAB HK, made possible by the unwavering dedication of our committee members. Their tireless efforts and commitment have played a vital role in advancing IAB HK and strengthening the digital community. In recognition of their invaluable contributions, we are proud to honor our 2024 Outstanding Contributors:

• Sally Chui - 2024 Awards Committee (Head of B2B Marketing, Yahoo Hong Kong)
• Kelly Chen - 2024 C24 Committee (Director of Content Planning and Strategy, HSBC Hong Kong)
• Alex Lee - 2024 Adtech & Programmatic Committee (Group Head of Digital & Data Analytics, Uni-China Group)
• Parry Li - 2024 Content Marketing Committee (VP Strategic Partnerships, PressLogic)
• Roger Kan - 2024 Education & Career Committee (VP, Strategic Partnerships, Cosmose Inc)
• Timmy Kwok - 2024 Measurement Committee (Head of Performance, Omnicom Media Group Hong Kong)

Sally Chui & Brian Hui	Alex Lee & Brian Hui
Roger Kan & Arthur Chan	Timmy Kwok & Arthur Chan

Announcement of Honourable Members

We would like to extend our heartfelt gratitude to our new honorable members—Cédric Delzenne (Managing Director APAC of 55) and Mark Chan (Group CEO of CMRS Group), leaders who elevate our community and industry to new heights. Although they are no longer working with IAB HK on a daily basis, they demonstrated how to bring the best digital excellence to the market and help IAB HK transform into one of the best associations in Hong Kong. Thank you for their commitment, dedication and professional advice along the way.

Cédric Delzenne & Brian Hui	Mark Chan & Brian Hui

Download the high-resolution images here: https://bit.ly/2025AGM_PRphotos. For more details, please contact our secretariat at info@iabhongkong.com.  

About IAB Hong Kong

IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association that aims to develop standards and best practices on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community. IAB HK has been one of the most active and influential digital marketing associations in Hong Kong, with over 120 company members coming from all aspects of the ecosystem, including media, ad platforms, agencies, brands and more. Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing. The founding members include comScore, Facebook, Google, South China Morning Post, and Yahoo. For more information, please visit: https://iabhongkong.com.