IAB HK Digital Awards 2023 Winner Results Announcement
IAB HK Digital Awards 2023 aims to honor outstanding work in the industry and recognize the year's most innovative and impactful digital campaigns. The awards are open to all creative, design, or media agencies, advertisers, independent parties, media sales houses, technology providers, vendors, platforms, IAB HK members, and non-IAB HK members.
After hours of judging, we're proudly unveiling the finalists of 6 categories.
*List in alphabetical order by brand name.
Best Use of Adtech & Programmatic Advertising
Gold
Campaign: HSBC - Smart Use of Future Money Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Silver
Campaign: 2023 Wealth and Stock Decoded Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Bronze
Campaign: Hong Kong Disneyland - “Momentous” Nighttime Spectacular
Brand: Hong Kong Disneyland
Agencies: Zenith HK, The Trade Desk Hong Kong
Merit
Campaign: foodpanda Grocery Campaign
Brand: foodpanda
Agencies: MTR* advertising
Campaign: Credit Card +FUN Dollars Launch
Brand: Hang Seng Bank Limited
Agencies: Zenith HK
Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts
Brand: Ocean Park Hong Kong
Agencies: EternityX Marketing Technology Limited
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Brand: SHISEIDO
Agencies: iProspect
Best Branding Campaign
Gold
Campaign: Prestige Banking − CFO Campaign
Brand: Hang Seng Bank Limited
Agency: The Bread Digital
Silver
Campaign: TamJai SamGor 15th Anniversary Campaign
Brand: Tam Jai International - TamJai SamGor Mixian
Agencies: The Bread Digital, The Bridge Agency
Bronze
Campaign: HSBC Fraud (呃)Fair
Brand: HSBC Hong Kong
Agencies: Hungry Digital Limited, Hill & Knowlton, OMG
Merit
Campaign: HSBC One Rethink Wealth Campaign
Brand: HSBC Hong Kong
Agencies: Wunderman Thompson Hong Kong, OMG
Campaign: HSBC Premier Elevate Campaign
Brand: HSBC Hong Kong
Agencies: Wunderman Thompson Hong Kong, OMG
Campaign: HSBC - Smart Use of Future Money Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Brand: SHISEIDO
Agencies: Narrow Door, Pontac, iProspect
Best Use of Commerce
Gold
Campaign: HSBC - Smart Use of Future Money Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Silver
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Brand: SHISEIDO
Agency: iProspect
Bronze
Campaign: Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem
Brand: Chow Sang Sang
Agency: Prizm Group
Merit
Campaign: Mox Credit Campaign
Brand: Mox Bank Limited
Agencies: Starcom, The Trade Desk
Campaign: Galaxy Z Series Join The Flip Side Campaign
Brand: Samsung
Agencies: Cheil PengTai, Starcom Worldwide
Campaign: Why Not Loving Both
Brand: Tam Jai International
Agencies: Vpon Big Data Group
Best Use of Content Innovation
Gold
Campaign: HSBC Fraud (呃)Fair
Brand: HSBC Hong Kong
Agencies: Hungry Digital Limited, Hill & Knowlton, OMG
SIiver
Campaign: Preferred Banking - Be a Game Changer and “Carry” Yourself Campaign
Brand: Hang Seng Bank Limited
Agency: Sunny Idea (HK) Limited
Bronze
Campaign: Men's Choice Matter
Brand: MSD
Agency: Narrow Door
Merit
Campaign: 2023 Wealth Decoded Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Campaign: Knock Knock Frontline Recruitment Campaign
Brand: HSBC Hong Kong
Agencies: Secret Tour (HK) Limited, OMG, Ichi Events Limited
Campaign: Teens Proposition Campaign
Brand: HSBC Hong Kong
Agencies: Narrow Door, OMG
Campaign: TamJai SamGor 15th Anniversary Campaign
Brand: Tam Jai International - TamJai SamGor Mixian
Agencies: The Bread Digital, The Bridge Agency
Best Use of Data & Insights
Gold
Campaign: Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem
Brand: Chow Sang Sang
Agency: Prizm Group
SIiver
Campaign: Preferred Banking - Be a Game Changer and “Carry” Yourself Campaign
Brand: Hang Seng Bank Limited
Agency: Zenith HK
Bronze
Campaign: Credit Card +FUN Dollars Launch
Brand: Hang Seng Bank Limited
Agency: Zenith HK
Merit
Campaign: 2023 Wealth Decoded Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts
Brand: Ocean Park Hong Kong
Agencies: EternityX Marketing Technology Limited
Campaign: O2O Analytical Project & Activation
Brand: Shiseido Group Hong Kong – Brand Shiseido, Clé de Peau Beauté, IPSA, NARS
Agencies: iProspect Hong Kong, Merkle Hong Kong
Campaign: Standard Chartered Digital Lending Campaign
Brand: Standard Chartered Hong Kong
Agencies: iProspect Hong Kong Limited
Best Use of Martech
Gold
Campaign: The Biggest Laisee of All
Brand: PayMe by HSBC
Agency: OMG
Silver
Campaign: Here We Are For Your Health
Brand: FWD Insurance
Agency: Cymballe Limited
Silver
Campaign: MyFirstLight: A 126-year-old SHISEIDO EUDERMINE’s Transformation
Brand: SHISEIDO
Agencies: Narrow Door, Pontac, iProspect
Merit
Campaign: Mannings Many Healthy Returns AI Driven SEO Campaign
Brand: Mannings
Agencies: Aloha Group Limited
Campaign: Love At First Sight, Again: Ocean Park Marketing Initiative to Captivate Chinese Tourists' Hearts
Brand: Ocean Park Hong Kong
Agencies: EternityX Marketing Technology Limited
Campaign: Watsons Here For You WhatsApp Solutions
Brand: Watsons Hong Kong eShop
Agencies: Omnichat Limited
Best Digital Campaign of the Year
Campaign: HSBC - Smart Use of Future Money Campaign
Brand: HSBC Hong Kong
Agencies: OMG, Saatchi & Saatchi
Congratulations to all the winners!
>>> Check out the media coverage of IAB HK Digital Awards 2023
