WPP Media

Tell us about your company

WPP Media is a global media collective, a new entity built for tomorrow, dedicated to delivering transformational results for our clients. We believe that media is everywhere and in everything, creating limitless growth opportunities for brands. In an era where Artificial Intelligence is revolutionising our industry, WPP Media is at the forefront, leveraging AI-powered ecosystems and integrated media solutions to simplify work and maximise impact for brands worldwide. Our strategic focus is on harnessing AI to drive business performance, enabling faster, richer, and more actionable marketing intelligence across all channels globally. We empower our clients to navigate the complexities of modern marketing, from fragmented media channels to the need for personalised experiences, by connecting data, reaching the right consumers, and predicting their needs with precision. Our comprehensive suite of products within our integrated media operating system enables fully integrated brand and performance marketing, ensuring every investment drives measurable business outcomes. We are committed to leading the industry into the AI era, transforming how media is planned, activated, and measured for unparalleled client growth.

What sets your company apart from others in your field?

WPP Media stands apart through its pioneering commitment to AI-driven innovation and its unique, integrated approach to media, underpinned by our core belief that media is everywhere and in everything. Our strategic focus is on fundamentally changing how we manage media, data, and technology through AI. We are investing heavily in AI-enabled platforms that manage nearly all media transactions, providing a globally consistent process for delivering owned, earned, shared, and paid solutions. This AI-first approach allows us to generate intelligence from exponential volumes of data, ensuring our solutions are not only cutting-edge but also privacy-by-default, protecting consumer trust while preserving competitive differentiation.

Our integrated media operating system, housing eight AI-driven studios, streamlines and connects our ability to discover, plan, activate, and measure campaigns. This unified workflow ensures seamless integration, efficiency, and superior outcomes. Furthermore, our proprietary media solutions provide access to scaled premium inventory and market-leading data and tech, driving increased media value, performance, flexibility, and innovation. We are the No.1 partner to the five largest media platforms globally, fostering best-in-class capabilities and exclusive co-development initiatives. This combination of cutting-edge AI, integrated platforms, strategic partnerships, and a focus on privacy and measurable outcomes truly sets WPP Media apart as a leader in the industry.

What do you see as the biggest challenge facing Hong Kong's digital industry today, and how is your company addressing it?

One of the biggest challenges facing Hong Kong's digital industry today is navigating the complex and often fragmented local digital ecosystem, particularly with the dominance of specific local platforms and the unique blend of traditional and digital media consumption habits. While global platforms are present, effective engagement often requires deep understanding of local nuances, from preferred social media channels to the specific e-commerce behaviours of Hong Kong consumers. Additionally, the increasing demand for hyper-localised content and experiences, coupled with evolving data privacy expectations, presents a significant hurdle for marketers aiming for precision and impact.

WPP Media is directly addressing these challenges through our strategic investments in AI and integrated media solutions, designed for global consistency yet adaptable to local markets. Our AI-powered approach allows us to analyse vast datasets, including local market signals, to uncover granular insights into Hong Kong consumer behaviour and platform preferences. This enables us to craft highly targeted and relevant campaigns that resonate with local audiences, optimising media spend across the unique mix of local and global digital channels. Our integrated operating system provides a unified platform for planning, activating, and measuring campaigns, ensuring seamless execution and a holistic view of performance within Hong Kong's distinct media landscape. By leveraging AI to understand and adapt to local market dynamics, WPP Media empowers businesses in Hong Kong to achieve greater precision, efficiency, and effectiveness in their digital marketing efforts, driving growth in this dynamic market.

How has collaborating with IAB HK specifically benefited your organization's growth or strategy?

Collaborating with IAB HK has provided invaluable insights into the local digital landscape, fostering connections with key industry leaders. Our active involvement, including Brandon Cheung and Augustin Chan serving on working committees, enables us to directly contribute to and shape the industry.

Looking back at your IAB HK involvement, what achievement or moment stands out as most meaningful to you?

The most meaningful aspect has been our team members' direct contributions to IAB HK's working committees, like Brandon's AI in e-commerce session and Augustin's content committee work, shaping industry best practices.