Uber

What does your company specialize in?

Uber specializes in providing innovative mobility solutions and has expanded into Uber Advertising, focusing on utilizing its global presence and user data to deliver targeted advertising solutions for the advertisers to achieve their marketing goal.

Which industries, business sizes, or specific client needs do you serve?

Uber Ads serves various industries, including but not limited to retail, financials, luxuries, and consumer goods, by leveraging its vast consumer base of riders and eaters globally. The target comprises both large-scale businesses and those with specific client needs for precision marketing.

What sets your company apart from others in your field?

Uber Ads stands out due to its access to a large, logged-in and authenticated user base across its platform with first-party data, providing businesses with highly targeted advertising opportunities that leverage the unique data and insights within Uber's ecosystem, to connect with the Uber users who normally have higher spending power. 

How long have you been in operation, and are there any notable achievements you’d like to highlight?

Uber has been operational since 2009, with its advertising division leveraging its platform's deep data insights to deliver impactful advertising solutions since 2022, and gradually expanded globally to APAC, including ANZ, Japan, Taiwan, and finally came to Hong Kong in 2024 Q2. Since the first Journey Ads campaign launched in Hong Kong, Uber Ads has successfully attracted solid interests from top advertisers, and Uber Ads have lived for more than 10 journey ads campaigns within a short period as of today.  

How can members of this community potentially work with you?

Members of the IAB community can collaborate with Uber Ads through partnerships, advertising opportunities on the platform, or by leveraging the wealth of first-party data insights Uber offers for more effective marketing strategies.

Any interesting trivia about your company culture, founding story, or mission?

Uber's mission centers around reimagining the way the world moves for the better, utilizing technology not only to improve transportation but also to craft innovative advertising solutions that benefit businesses and consumers alike. Uber in Hong Kong offers diversified products to fit HK riders' needs, such as Uber Black for premium riders, Uber Pet for pet owners, Metered Taxi, and UberX for different use cases and fare models.