SHOPLINE

What does your company specialize in?

SHOPLINE is a global smart commerce enabler and Software-as-a-Service (SaaS) provider. We specialize in offering an all-in-one unified commerce solution that covers e-commerce, social commerce, Point-of-Sale (POS) systems, and Customer Relationship Management (CRM) to empower merchants worldwide.

Which industries, business sizes, or specific client needs do you serve?

Serving over 600,000 merchants worldwide, SHOPLINE's solutions cater to all business sizes, from small startups and social media shops to international retail chains, enabling growth across all retail segments.

What sets your company apart from others in your field?

Our edge is a unified commerce solution powered by advanced AI (both Generative and Predictive). Merchants using our AI features achieve significantly higher GMV (e.g., 79.8% higher for HK merchants), complemented by strong OMO capabilities and full ecosystem integration.

How long have you been in operation, and are there any notable achievements you’d like to highlight?

Founded in Hong Kong in 2013, SHOPLINE has expanded globally, operating for over 12 years with a dedicated team of 2,000 employees. We now serve over 600,000 merchants worldwide, with a cumulative reach of 23 million customers in Hong Kong.

How can members of this community potentially work with you?

IAB members can partner via our open architecture to build innovative tech integrations and digital tools for our 600,000+ merchants. We also offer specialized KOL/Affiliate marketing functionality and share expertise through resources like the 2025 SHOPLINE HK Whitepaper.

Any interesting trivia about your company culture, founding story, or mission?

SHOPLINE was proudly founded in Hong Kong in 2013 and earned early recognition from the 500 Startups accelerator. Since evolving into Asia's largest smart commerce solution, we've helped over 600,000 brands worldwide, leveraging our Hong Kong expertise for rapid global expansion.