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🛍️Retail media is reshaping the advertising landscape, providing retailers with innovative ways to harness first-party data and boost consumer engagement. Dive into our latest Adtech Article to understand this evolving ecosystem and its implications for brands and consumers.

AI Can Enhance Marketing Operation Efficiency
Marketing operations face increasing demands for efficiency and innovation. Generative AI offers transformative solutions, streamlining processes and enabling marketers to focus on strategic initiatives. Join Chris Kwok, Data Marketing Director at Omnicom Media Group Hong Kong, to explore these advancements.

Awards submission deadline will be extended to 20 Dec 2024

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Watch NOW: IABHK Measurement Fuel Stop 🔟 Understanding Media Quality: Brand Safety, Ad Fraud, Viewability and Attention Metrics

🎯 Discover the Impact of Ad Creative on Performance at IAB HK Adtech Friday

Read the blog article contributed by IAB HK AdTech & Programmatic Committee

摸杯底傾吓偈 The Leaders Lounge EP.7 is here!

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Are you ready to take your involvement with the IABHK to the next level? We invite you to join the prestigious IABHK Committee and play a pivotal role in shaping the future of the digital marketing landscape in Hong Kong.