Sustainable Programmatic: Working Towards a Cleaner Future

🎯Like everyone in the programmatic industry, we are aware of the impact our advertising has on the environment. How can we minimize carbon emissions in marketing campaigns and how can we use more sustainable programmatic strategies to reduce carbon emissions? Check out the report conducted by Crimtan Singapore to discover how marketers can help support a cleaner future, without compromising on campaign results.

Highlights of best practice creative strategy to reduce carbon emissions:
▶️Reduce load time
▶️Compress Display Ads
▶️Choose a lighter color
▶️Keep your assets light

Programmatic strategies and tools you can use to help the planet:
📌Utilize our attention time tool
📌Use the correct frequency capping
📌Go above the fold
📌Improve audience targeting 
📌Streamline the bidding process
📌Choosing green supply partners
📌Use sustainable adtech

📈For more details, please read the report here

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