Programmatic Blog

In the past two years, the shopping behaviors of Chinese consumers have undergone a drastic change due to the rapid evolutions of e-commerce, digital entertainment, and social media. 
As the e-commerce platform has become the main shopping channel for Chinese consumers, their level of reliance has inevitably risen, which further accelerated the rise of multi-functional social e-commerce platforms...

As the ubiquity of digital technology continues to blur the lines of real and virtual experiences, consumer purchasing patterns are rapidly changing. Studies show that today's consumers peruse more than 6 sources of information before making a decision, meaning that they are likely to bounce from different touch points in our marketing channels – perhaps starting with the outdoor ad before heading...

5 exciting ad tech companies to give us a glimpse into the exciting world of future advertising

As the adoption of programmatic DOOH grows amongst agencies and brands in the region, it is evident that the usage of programmatic DOOH will continue to expand as it delivers significant value to advertisers. As an advertiser, how can you make sure your budget is primed to take full advantage of this emerging channel in driving real business outcome?

In response to the cookieless and ID-less digital era, IAB HK Programmatic Team has compiled below Privacy Focused Solutions Synopsis to help marketers thrive in this privacy-first ecosystem and facilitate the discussion of ID-less and cookieless future.

The Digital Out-of-Home (DOOH) industry has grown significantly over the  past few years and has now evolved to a point where advertising is increasingly bought programmatically. This glossary marks the first time  that the industry has come together to agree on a set of shared terms across  multiple areas, including measurement, programmatic and targeting.

The marketer’s million-dollar question - what is defined as a successful programmatic campaign? How is the media budget bringing value to the business?

An average person is exposed to around 4,000 to 10,000 ads per day. Needless to say, that is a lot! It also implies the difficulties for brands to capture consumer attention and influence consumers to take action.

Can the coming decade be one for Programmatic Digital Out of Home (pDOOH) to take center stage?
By combining OOH, the oldest medium with uncontested presence and impact, with the latest technology that allows for enhanced precision and flexibility, we are attaining new possibilities that were previously unheard of.