Programmatic Blog

The marketer’s million-dollar question - what is defined as a successful programmatic campaign? How is the media budget bringing value to the business?

An average person is exposed to around 4,000 to 10,000 ads per day. Needless to say, that is a lot! It also implies the difficulties for brands to capture consumer attention and influence consumers to take action.

Can the coming decade be one for Programmatic Digital Out of Home (pDOOH) to take center stage?
By combining OOH, the oldest medium with uncontested presence and impact, with the latest technology that allows for enhanced precision and flexibility, we are attaining new possibilities that were previously unheard of.