Programmatic Blog

As the adoption of programmatic DOOH grows amongst agencies and brands in the region, it is evident that the usage of programmatic DOOH will continue to expand as it delivers significant value to advertisers. As an advertiser, how can you make sure your budget is primed to take full advantage of this emerging channel in driving real business outcome?

In response to the cookieless and ID-less digital era, IAB HK Programmatic Team has compiled below Privacy Focused Solutions Synopsis to help marketers thrive in this privacy-first ecosystem and facilitate the discussion of ID-less and cookieless future.

The Digital Out-of-Home (DOOH) industry has grown significantly over the  past few years and has now evolved to a point where advertising is increasingly bought programmatically. This glossary marks the first time  that the industry has come together to agree on a set of shared terms across  multiple areas, including measurement, programmatic and targeting.

The marketer’s million-dollar question - what is defined as a successful programmatic campaign? How is the media budget bringing value to the business?

An average person is exposed to around 4,000 to 10,000 ads per day. Needless to say, that is a lot! It also implies the difficulties for brands to capture consumer attention and influence consumers to take action.

Can the coming decade be one for Programmatic Digital Out of Home (pDOOH) to take center stage?
By combining OOH, the oldest medium with uncontested presence and impact, with the latest technology that allows for enhanced precision and flexibility, we are attaining new possibilities that were previously unheard of.