Programmatic Blog

We are at the midpoint of 2023 and Programmatic Digital Out of Home (DOOH) is showing no sign to slow down. In April’s blog post, our Adtech & Programmatic Committee Team Lead Sally shared an excellent showcase of a programmatic DOOH campaign in Hong Kong. For this blog post, I would like to take a more macro approach and look at the state of programmatic DOOH in Mainland China, and extend further...

In the ever-changing landscape of digital marketing, programmatic advertising has emerged as a transformative force, offering advertisers and publishers a streamlined and data-driven approach to reaching their target audiences. As programmatic advertising continues to evolve, the integration of AI, machine learning, and automation has paved the way for unparalleled personalization, efficiency, and...

Tourism has always been an essential component of Hong Kong’s economy, and recent data highlights the significance of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) as a key market for the city's tourism industry. During the five-day Golden Week holiday, Hong Kong welcomed 1.71 million visitors, with 625,000 arriving from mainland China. These travelers accounted for 37% of the total...

Many advertisers hesitated to invest in out of home advertising in the past 3 years due to the pandemic and travel restriction globally, which has brought significant challenges to the travel industry. For advertisers constantly on the hunt for the most effective strategies to reach travelers, programmatic DOOH has proven to take things a step further, allowing advertisers with a smarter way...

While there are means to achieve better results, there’s one perspective which often gets overlooked, the role of publishers in 1-1 PMP trades. The best publishers are committed to deliver the best campaign performance and ROI for their advertisers. Their in-house ad operation team could play a crucial part in PMP, or what we often refer as Premium Programmatic trade. Here is how.

Check out the video to explore how Artificial Intelligence (AI) can help drive eCommerce sale revenue

Ultimately, we will see a slow and gradual adjustment for publishers not just in this region but also all around the world. Those who move first will definitely have an advantage. The question is, are you ready?

In the past two years, the shopping behaviors of Chinese consumers have undergone a drastic change due to the rapid evolutions of e-commerce, digital entertainment, and social media. Check out the five latest marketing trends in China that you must know!

Take a look at these Hong Kong-based omnichannel marketing strategies throughout the six main sales funnel stages: Exposure, Discovery, Conversion, Consideration, Close and Relationship.

Check out these 5 exciting ad tech companies to give us a glimpse into the exciting world of future advertising