SeaOvers
Tell us about your company
SeaOvers is a Singapore media tech company. We bridge the world’s content providers with media streaming platforms through Free Ad-Supported Streaming TV (FAST), to bring a vast sea of diverse premium content in FAST channels across the globe, where everyone can enjoy it anytime and anywhere. We integrate an independent ad engine powered by AI into FAST to serve local and personalized advertisements. This cultivates a sustainable ecosystem where all stakeholders thrive—from generating new revenue streams for content providers and introducing new audiences to platforms, to providing high-quality advertising inventory for advertisers. We ensure complete transparency in ad revenue sharing at every level.
In 2026, SeaOvers received the “Technology – Hong Kong” award at the Asia-Pacific Broadcasting+ Awards. It recognizes the SeaOvers Media Suite, an end-to-end platform for FAST channel creation, distribution to monetization.
SeaOvers is more than just a media tech company; we are the pioneers of a new and fair media landscape, dedicated to transforming the way how the media industry entertains the world.
What sets your company apart from others in your field?
What sets SeaOvers apart is our revenue-sharing ecosystem, which aligns the interests of content creators, distribution platforms, and advertisers. Unlike traditional FAST players that primarily offer streaming infrastructure, SeaOvers cares about the success of every stakeholder. We combine FAST channel delivery with AI-driven advertising technology designed to maximize ad revenue and improve ad relevance. By integrating content distribution, intelligent ad targeting, and revenue sharing into the ecosystem, we create new and sustainable revenue opportunities while enabling content to reach global audience.
What do you see as the biggest challenge facing Hong Kong's digital industry today, and how is your company addressing it?
One of the biggest challenges facing Hong Kong’s digital industry is the gap in monetization efficiency and advertising scale compared with more mature digital advertising markets. Despite strong content quality and high digital adoption, many content owners and platforms struggle to fully monetize their inventory, while advertisers face limited access to scalable, brand-safe, and contextually relevant video environments for brand awareness campaigns.
SeaOvers addresses this challenge by introducing an AI-powered FAST ecosystem to Hong Kong, creating new premium video advertising inventory and monetization opportunities. Our AI-enabled ad server automatically generates rich metadata, enabling precise contextual targeting and improved campaign performance. This helps advertisers reach audiences in brand-safe environments at scale while increasing CPMs and fill rates and opening new revenue opportunities for content owners and streaming platforms.
How has collaborating with IAB HK specifically benefited your organization's growth or strategy?
Collaborating with IAB Hong Kong has helped SeaOvers better align our FAST businesses with industry standards, market needs and the wider digital advertising ecosystem in Hong Kong. Through the engagement with IAB HK, we have gained valuable insights into advertiser expectations, measurement frameworks, and evolving programmatic and video advertising trends, which have directly informed how we position our AI-powered FAST and ad monetization platform in Hong Kong.
In addition, being part of the IAB HK ecosystem enables us to reach to major market players in Hong Kong, helping the acceleration of strategic conversations around FAST adoption and AI-driven contextual advertising.
