Privacy Focused Solutions Synopsis
In response to the cookieless and ID-less digital era, IAB HK Programmatic Team has compiled below Privacy Focused Solutions Synopsis to help marketers thrive in this privacy-first ecosystem and facilitate the discussion of ID-less and cookieless future.
IAB Hong Kong Programmatic Committee
This committee focuses on evaluating the value and potential of Programmatic Advertising. This includes evaluation of the programmatic advertising ecosystem and terminology, disclosure principles, ad performance evaluation, opportunities/obstacles by platform, scalable/custom solutions, consumer perceptions, messaging and more.
Programmatic Committee Members
Johnnie Leung (Lead), Business Development Director, The Trade Desk
Jimmy Poon, Head of Sales and Trading, Blis
Sharon Chan, Data Strategy Lead, Google
Andy Chung, Managing Director, GroupM (Xaxis)
Sally Ng, Vice President of Sales, HK & Taiwan, Hivestack
Franny Geng, Associate Director, Digital Product, SCMP Hearst
Jenny Tsang, Programmatic Advertising Lead, Verizon Media
Please address any questions or comments about this blog to
Alvina Chan, Secretariat Office, IAB (Hong Kong) - email@example.com