IAB HK Nov Event Storytelling For Successful Use of Audience Centric Strategy in Omnichannel

🎉Thank you everyone for joining the IAB HK event “Storytelling For Successful Use of Audience Centric Strategy in Omnichannel” on 29 November 2022, a meaningful session of experts marketers sharing their marketing cases, including Chow Sang Sang, Futu, Cartier, Ocean Park, and Uber Taxi. Hope all of you have gained some useful insights in engaging audience-centric strategies, such as audience segmentation, precise data strategy,  footfall tracking, and audience geofencing in omnichannel campaigns.

📣Big shout-out to all our speakers:
🔸Fai Leung, Associate Director, Omni Channel Business Integration, Chow Sang Sang
🔸Wai Chung Au, General Manager, Media, Dentsu
🔸Neil Yan, Managing Director, EternityX 
🔸Joe Yu, Marketing Director, Futu Securities International (Hong Kong) 
🔸Kenny Ip, Head of Investment, GroupM HK
🔸Sally Ng, VP of Sales, HK & Taiwan, Hivestack
🔸Jackie Lau, Regional Business Director (Richemont Lead HK), MediaCom
🔸Raymond Tse, Associate Account Director, Mediacom

🤝Special thanks to Appier and Vpon for being our sponsors!

👏Thank you IAB HK AdTech & Programmatic Committee (Kenny Cheung, Ben Chien, Andy Chung, Kenneth Leung, Sally Ng, Jimmy Poon, Charlene Ree, Jenny Tsang) for bringing us such inspiring cases!

📝What do you think of the event? Let us know your thoughts and spare 2 minutes to fill up a quick survey: https://bit.ly/audiencecentricsurvey

#iabhk #audience #audiencecentric #omnichannel #adtech