Hong Kong Adspend Report 2022
💰How did local companies spend their advertising expenditure in 2022? How did the long awaited quarantine-free travel significantly affect industry ad spend? Check out the report conducted by admanGo to discover more in the advertising activities in Hong Kong!📈
▶️Although local adspend recorded a 5.3% decline in Q1 and remained flat in Q2, we saw an upward trend in Q3 and Q4 as the epidemic gradually eased, with a YOY increase of 2.9% and 2.2% in Q3 and Q4 respectively.
▶️Digital Media (Desktop & Mobile) together went up by 7% YOY, and Social Media recorded an increase of 8% YOY.
▶️Banking & Investment Services ranked 1st in the Top 10 Industries with the highest adspend, yet recorded a YOY decline of 2% in 2022. The category is represented by HSBC Group whose adspend topped all Advertiser Groups; while Hang Seng Bank ranked No. 9.
▶️Pharmaceuticals & Healthcare recorded an increase of 13% YOY in 2022.
📌For more details, please read the report here
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