Cherrypicks, Metro Broadcast Corporation Limited - Metro Hit Awards 2020 “Create Your Wonderful Moment” AR mobile game (勁爆AR 合拍體驗)

Company Name: Cherrypicks, Metro Broadcast Corporation Limited

Project Name: Metro Hit Awards 2020 “Create Your Wonderful Moment” AR mobile game (勁爆AR 合拍體驗)

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Project Summary

Many large scale entertainment events have been affected by COVID-19, including local music awards. To bring joy back into the hearts of music fans in Hong Kong, one of the largest scale annual award shows in Hong Kong, the Metro Radio Music Awards, enlisted the help of Cherrypicks’ ARwiz’s GamAR technology to provide Metro Radio’s music fans with an interactive AR experience in Nov 2020. The public were able to interact with their favorite artists through a web-based AR camera without downloading an app, with each artist performing a unique action, such as dancing or singing, and users can take videos through the AR camera with all the participating artists. The videos can be shared to their favorite social media platforms and wait for it to go viral. This is also a good chance to bring music fans closer to their favorite music artists. In the physical world with social distancing and health concerns globally, it may not be possible to meet and take photos or videos with music artists, however, in the AR world, everything becomes possible. It has not been easy for fans to take video so close with their favorite artists no matter with or without COVID-19, therefore the distance between artists and fans have been greatly shortened by the campaign. A showcase video has been made and shared in Cherrypicks’ website and Youtube channel to extend the vibe even after the campaign period.

Background

Due to the global pandemic in 2020, most of the large scale entertainment events were affected, including locally hosted music awards. In order to connect with music fans virtually, Metro Radio wished to make use of AR technology to promote fan interaction for their Metro Radio Music Award show. They were especially keen on Cherrypicks’ ARwiz’s GamAR technology as it can allow fans to interact with their favorite musical artist digitally with an AR interactive experience, all without the need to download an app. Simply by making use of the users' mobile phone browser and camera, it can already make good use of video technology to add AR on the camera view, and to make use of social media and the music artists' charisma to create viral campaigns and the music event among social media platforms. A showcase video has been created after the press conference event to demonstrate the AR capabilities and opportunities with artists to the world even though the campaign has ended.

Objective

Without the ability to host a live show with a full arena full of fans in the audience, Metro Radio wanted a new platform to engage with the public so they can have a fun AR experience and interact with Metro Radio Music Awards 2020. This is also a good chance to allow fans to interact with their favorite music artist in scenarios that may not be possible before, such as standing next to their favorite singer while they sing or dancing alongside their favorite artist. The video taken with their favorite singer can be saved to their mobile phone as a memento and shared among their friends through social media to make a viral campaign. What is impossible in the real world becomes possible through the use of technology and Cherrypicks’ ARwiz’s GamAR. 

On the other hand, the showcase video aims to show the capabilities of ARwiz, creating more AR opportunities.

Execution

A campaign website was created, and after a simple registration process, the audience can start the browser camera view to see the participating celebrities in AR mode. There is no additional download required to see the desired AR artist or play the AR games. Music fans were able to strike a pose and take AR photos or videos with many of their favorite idols at their desired backdrop. To take AR videos, simply press the button on screen and hold until the countdown ends, each time a user is able to take a 10 seconds video with their favorite idol, and they can take an unlimited number of videos until they get the best view and position together with their idol. 

For the showcase video, we have made use of the press conference video and together with the on-site AR videos taken with a mobile phone, while the mobile phone screen was immediately showing live view on the backdrop at the press conference. Nothing is more convincing than the live view immediately to show the smoothness and effects of the AR model.

Result

In a year where many entertainment options have been hindered by a global pandemic, the music industry was hit hard as well. There was less opportunity for artists to interact with their fans physically. Through the use of AR technology, fan interaction became possible again with over 8k people viewing the webpage and over 2k people played the AR games and interacted during the music award show. For the showcase video, it has been uploaded and shared through the company website and social media, and has resulted in more enquiry and business opportunities.