What's News in AdTech & Programmatic Blog
As the world is moving into a digitalized and accelerated era, the advertising industry is moving fast as well. Take a read of these inspiring articles by our Adtech and Programmatic Committee members to give you some insights about the current trends in Adtech!
Realizing the Huge Potential of Programmatic Digital-Out-Of-Home (DOOH)
Author: Sally, VP of Sales, Hivestack
As the adoption of programmatic DOOH grows amongst agencies and brands in the region, it is evident that the usage of programmatic DOOH will continue to expand as it delivers significant value to advertisers. As an advertiser, how can you make sure your budget is primed to take full advantage of this emerging channel in driving real business outcome?
A Glimpse into the Future of Advertising
Author: Jimmy Poon, Head of Sales and Business Development, HOTDESK Asia Limited
Check out these 5 exciting ad tech companies to give us a glimpse into the exciting world of future advertising
How to Use Omnichannel Marketing to Grow Your Business
Author: Jenny Tsang, Head of Programmatic Advertising, Yahoo
Take a look at these Hong Kong-based omnichannel marketing strategies throughout the six main sales funnel stages: Exposure, Discovery, Conversion, Consideration, Close and Relationship.
Embracing the Acceleration of the Digital Era: Emerging Market Trends in China
Author: Charlene Ree, CEO & Founder, EternityX
In the past two years, the shopping behaviors of Chinese consumers have undergone a drastic change due to the rapid evolutions of e-commerce, digital entertainment, and social media. Check out the five latest marketing trends in China that you must know!
The Publisher’s Programmatic Survival Guide
Author: Ben Chien, Managing Director, AnyMind
Ultimately, we will see a slow and gradual adjustment for publishers not just in this region but also all around the world. Those who move first will definitely have an advantage. The question is, are you ready?
Direct-to-Consumers (DTC) eCommerce: How can AI help to drive eCommerce
Author: Andy Chung, Managing Director - GroupM Xaxis & INCA, GroupM
Explore today's programmatic challenge and how Artificial Intelligence (AI) can help drive Ecommerce sales revenue.
Ad Operation: What Programmatic Traders Easily Overlook
Author: Kenny Cheung, Director, Product, Innovation and Partnership, SCMP
Explore the crucial role of publishers in PMP (Premium Programmatic trade) to deliver the best campaign performance and ROI for their advertisers.