Measurement Fuel Stop (2024) | Interactive Advertising Bureau Hong Kong

Embracing the digital era, the IAB HK Measurement Committee continues to drive innovation in measurement practices. Building upon the success of the Data Academy program, we proudly present Measurement Fuel Stop (MFS), an engaging video series designed to provide quick education on key measurement topics. These topics include privacy-centric measurement, segmentation, O2O measurement, lifetime value (LTV), media quality, performance tracking, marketing mix modeling, etc.

Stay tuned for these insightful Measurement Fuel Stop videos, where we will provide valuable knowledge and practical tips to excel in the ever-evolving world of measurement in 2024.

	Topic: Understanding Media Quality: Brand Safety, Ad Fraud, Viewability and Attention Metrics Speakers: Timmy Kwok, Head of Performance, Omnicom Media Group Junny Yiu, Senior Business Director, DoubleVerify Click here for the video

	Topic: Segmentation for Targeting Speaker: Derek Ng, Head of Marketing Research and Information, TVB Limited Click here for the video

	Topic: Predictive Modeling Speaker: Ivan Yuen, Expertise and Innovation Manager, fifty-five Click here for the video

	Topic: Value-Centric Measurement & Lifetime Value Speaker: Agnes Chan, Marketing Science Partner, GCR, Meta Mandy Ng, Search Specialist, Google Click here for the video

	Topic: O2O Measurement Speaker: Queenie Chung, Deputy General Manager, Vpon AI Big Data Group Click here for the video

	Topic: Brand Measurement Speaker: Agnes Chan, Marketing Science Partner, GCR, Meta Click here for the video

	Topic: Measurement for Ecommerce and Web3 Part 1 (Measurement for Ecommerce): Watch here Speaker: Chi Fai Leung, Associate Director, Omni Channel Business Integration, Chow Sang Sang Part 2 (Measurement for Web3): Watch here Speaker: Regen Au, Founder, GenMax Lab

	Topic: Metrics you should know & Why CMOs do MMM? Part 1 (Metrics you should know): Watch here Speaker: Michael Camplejohn (MMO Leader APAC, Ekimetrics) Part 2 (Why CMOs do MMM): Watch here Speaker: Bernice Fong (Brand & Content Strategy Director, AXA International Markets)

	Topic: Privacy Measurement - Getting Ready for the Cookieless World Speaker: Gaspard Liu (Ads Privacy Specialist, Google Greater China) Click here for the video

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Data Academy 2.0

By 2021 Data & Measurement Committee

8-10 short videos/webinars (15-30 min each) are created to focus on the most desired training areas, for example, cookieless world & data privacy, or practitioner’s guide around how to build the data infrastructure. Some videos are available to everyone and we will also create premium videos which will be exclusive to IAB HK members only.

Topic: Surviving Turbulent Market - How to embrace the market trend?