IABHK C24

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Seize the opportunity and expand your network at IABHK C24! This one-day conference is the major AI marketing event of the year, where over 1,000 marketers of all levels will gather to explore the transformative power of AI in digital marketing. With the theme "Impact AI - The New Marketing Paradigm", this is a golden chance for you to delve into groundbreaking AI strategies that drive business growth and innovation.

By attending C24, corporates can gain valuable knowledge and insights to support their digital transformation journey and capitalize on the AI wave sweeping the industry. C24 is poised to become one of the most influential conferences in the region, reinforcing Hong Kong's position as the international hub for digital marketing and bridging between the West and the East.

 

 

Key information

📅 Date: 26 Sep 2024 (Thu)
⏰ Time: 9:30am - 6:30pm HKT
📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong
👥 Audience: 1000+ Marketers in person and more online
🆕 What's NEW: EduTalk, InnoTalk, Online Community

🎟 Save the date now!
✏️Register now: https://bit.ly/JoinIABC24 
📩 Enquiry: c24@iabhongkong.com

>>>Register NOW!

 


C24 Programme Agenda

Main Stage

 Time

 Program Details

 9:30 - 9:35 AM

 Welcome Remarks

 9:35 - 9:45 AM

 Speech by GOH

 9:45 - 9:50 AM

 Opening Ceremony & Group Photos

 9:50 - 10:30 AM

 Opening Key Panel

 10:30 - 11 AMFireside Chat AM
 11 - 11:10 AMResearch Presentation
 11:10 - 11:30 AM

 Coffee Break

 11:30 - 12:10 PMContent Panel
 12:10 - 12:50 PMCommerce Panel

 1 - 2:15 PM

(Other guests' lunch time)

VIP lunch

 2:20 - 2:40 PMAdtech presentation
 2:40 - 3:20 PMAdtech panel
 3:20 - 4 PMmeasurement panel
 4 -  4:15 PM

 Coffee Break

 4:15 -  4:45 PMkeynote presentation
 4:45 - 5:15 PMfireside chat PM
 5:15 - 5:55 PM

  Closing Key Panel: GenAI and the Creator Economy

 5:55 - 6 PM

 Closing Remarks

 6 - 8 PM

Matthew Chan - Yahoo

 

 

EduTalk (N211-N212)

 Time

 Program Details

 Speakers

 10:30 AM - 11:30 AM

 Digital Fundamental

 Roger Kan, VP, Strategic Partnerships, Cosmose Inc
 11:30 AM - 12:30 PM

 Data-Driven Marketing

  • Alex Lo, Lead Senior Client Strategy Director, Hong Kong & Taiwan, The Trade Desk
  • Helen Cheung, Managing Director, Omnicom Media Group
 12:30 PM - 1:30 PM

Lunch Break

 1:30 PM - 2:30 PM

 AI Learning

 Ricky Lau, AI Specialist Lead, Google Cloud Hong Kong
 2:30 PM - 3:30 PM

 Beginner Class: Measurement 101

  • Ivan Yuen, Expertise and Innovation Manager, fifty-five
  • Zoe Cheng, Commercial Director APAC, Ekimetrics
 3:30 PM - 4:30 PM

 Efficient AI Tools for Business Managers

 Dominique Rose Van-Winther, Chief AI Evangelist, CEO of Final Upgrade AI
 4:30 PM - 5:30 PM

 Efficient Use of Gen AI in Marketing and Advertising

 Fanko Yim, Consultant, One Marketing
 5:30 PM - 6:30 PM

 Privacy in Era of AI

  • Google (TBC)
  • Leyan Zhang, Product Marketing Manager, eCommerce and Retail, Meta