IABHK Measurement Fuel Stop ep11 How Generative AI Can Enhance Marketing Operation Efficiency

📽️ IABHK Measurement Fuel Stop 1️⃣1️⃣ How Generative AI Can Enhance Marketing Operation Efficiency

Marketing operations face increasing demands for efficiency and innovation. Generative AI offers transformative solutions, streamlining processes and enabling marketers to focus on strategic initiatives. Join Chris Kwok, Data Marketing Director at Omnicom Media Group Hong Kong, to explore these advancements.

Key Highlights:
🤖 Automated Copywriting: Generates search ad copies based on keywords and brand guidelines.
📈 Multimodal Advancements: Integrates text, image, audio, and video for smarter responses.
🔍 Enhanced Social Listening: Interprets context for accurate consumer sentiment analysis.

Thanks to our insightful speaker:
✨ Chris Kwok, Data Marketing Director, Omnicom Media Group Hong Kong

🎥 Watch EP11: https://youtu.be/nQM89ujEVdY
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