IABHK Adtech Article: Captivating Consumers: The Next Frontier in Retail Media
📊 IABHK Adtech Article: Captivating Consumers: The Next Frontier in Retail Media
🛍️Retail media is reshaping the advertising landscape, providing retailers with innovative ways to harness first-party data and boost consumer engagement. Dive into our latest Adtech Article to understand this evolving ecosystem and its implications for brands and consumers.
Key Highlights:
💡 Retailers are transforming into media companies, leveraging data for targeted advertising.
📈 The market is set to grow by 25% annually, reaching $100 billion by 2026.
🌍 Major players like foodpanda, AS Watson, and HKTVmall are pioneering unique retail media solutions.
Article contributed by IABHK AdTech & Programmatic Committee
✨ David Chan, Head of Trading and Partnership, dentsu
✨ Neil Yan, Managing Director - HK & Macau, EternityX Marketing Technology Limited
✨ Louis Ng, Head of Programmatic, Havas Group
➡️ Read the full article to explore the trends and future opportunities in retail media: https://www.iabhongkong.com/programmatic-blog/captivating-consumers-next-frontier-retail-media