Measuring Success of Social Marketing – Is There A Common Currency?

A fruitful afternoon of IAB Hong Kong, with over 100 industry friends, together with our speakers from Facebook, Youtube, Klook and Carlsberg. They shared a lot on metrics, KPIs, measurement & attributions on social media platforms.
A big thank you to Facebook for venue sponsorship and Häagen-Dazs provided ice-cream as a support. Lastly, it cannot be success without the excellent coordination of our social committee members.
#IABHK #social #measurements #fullhouse