IAB HK x Business GOVirtual Expo & Conference 2021: First-ever IAB HK Pavilion and iAdvertising Seminar

06/10/2021 - 10:30

IAB HK is honored to be the supporting partner of Business GOVirtual Expo & Conference 2021, taking place from June 10th to June 12th at HKCEC. We were thrilled to unveil our first-ever pavilion at the Expo, featuring four of our esteemed members who showcased their innovative solutions and expertise in the digital marketing industry. The pavilion drew a substantial audience of industry professionals, entrepreneurs, and enthusiasts, creating valuable networking opportunities for our members to engage and share knowledge with attendees.

On June 11th, IAB HK proudly presented the iAdvertising Seminar, where four members shared their profound expertise in the field. We would like to extend our gratitude to everyone who attended the seminar, and we hope that you gained valuable insights on how to strategize and achieve greater success in the ever-changing digital landscape.

The seminar featured the following speakers and topics:

Ivan Leung, General Manager of Aloha Group
Topic: How to use Data to Evolve Web Content and Attract Customers to your Website
Kayi Yeung, Project Lead of 55 the data company
Topic: Predictive Life Time Value & Personalization for eCommerce Performance
Kenneth Leung, General Manager, Hong Kong, Vpon Big Data Group
Topic: Embracing Data to Achieve Effective Digital Transformation and Grasp New Business Opportunities
Daniel Lo, CEO and Founder of GoGoChart
Topic: Growth and Opportunities in the New Marketing Era

In celebration of the efforts of Hong Kong marketers in online marketing campaigns, IAB HK is delighted to announce the Best Use of Mobile Campaign awardees on the day, showcasing best practices from Verizon Media, Cherrypicks, and Gogochart.

Furthermore, on June 12th, our esteemed member Jeffery Hau, Director of PRIZM Group, shared insightful viewpoints under the topic "Reshaping Social & Digital Trends in the New Normal." Focusing on the future of social and digital trends, eye-opening strategies and winning game plays were presented, unveiling the way that leads to extraordinary business results.