IAB HK Breakout session “New Technologies to Enhance OMO Sales: How Data and Channel Partnerships Benefit Businesses” at MarketingPulse X eTailingPulse Event

We are thrilled to announce the wonderful success of the IAB HK breakout session at MarkeringPulse & eTailingPulse on 13 Mar. Thank you everyone for coming and hope that you all gained a deeper understanding of how data and channel partnerships strengthen OMO strategies with new technologies and take away some useful tips to strengthen your omnichannel strategies.

👏 Big applause to our esteemed speakers and moderator for sharing their valuable insights:
🔸 Jidapa Jirarattanachan, Head of Cross Border E-commerce, BigC
🔸 Janet Yuen, CEO, Hung’s Food Group
🔸 Antony Yiu, Chief Executive Officer, PHD Hong Kong
🔸 Moderator: Kevin Huang, Chairman, IABHK & Chief Operating Officer, South China Morning Post

Also, thank you to our IAB HK Commerce Committee: Mark Chan (ExCo), Apple Chu, Terence Wong, Leonard Li, Brandon Cheung, Alvita Szeto, Antony Yiu, Lisa Leung, Elvis Lau, Tiffany Chan, and Kenneth Leung, for organizing this event.